Globalization of marketing is an interesting phenomenon the world has been going through this process of change towards increasing economic, financial, social, cultural, political, market, and environmental interdependence among nations. Globalization brings about a borderless world. Globalization drives people to change their ways of living, change their ways of conducting business. Global market is one of the most attractive developments for all centuries. Its impact […]

The purpose of a marketing audit is to review and appraise existing marketing activities and to look at the way the marketing is planned and managed, giving the opportunity for a systematic examination of each element of the organisations current marketing activity and achievements, and to objectively evaluate the effectiveness of the organisations investment in marketing. The marketing audit assists in the evaluation of the […]

In recent times marketing strategy is playing a vital role in a firm success. It optimizes the marketing resources and can improve the revenue generation and market share. Since the global market place is increasing, companies find optimizing the marketing effort even more complex. As a result operation management techniques like linear programming assist the marketing managers to determine the optimal marketing mix for a […]

COLLEGE OF BUSINESS SECOND SEMESTER 2009/2010 SESSION BPMM 2023 MARKETING MANAGEMENT MARKETING PLAN : Gardenia Bakeries (KL) Sdn. Bhd. PREPARED FOR : DR. NURSIHA ALIAS PREPARED BY : KONG PEI LING126800 CHEAH KAH WAI128794 NG LAY HONG128803 LIM PEI SIAN128807 SUBMISSION DATE: 15th MARCH 2010 1. Executive Summary 4 2. Situation Analysis 7 2. 1 Market Summary 7  Target Markets 2. 1. 1  Market Demographics […]

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential to bring an enormous return. And all of that is great. Related: But how, exactly, do you know how much of a return your content marketing is bringing? What if […]

The case study discusses the marketing opportunity of Toronto-based Dexit Inc. for the new electronic payment system for retail transactions. The CEO of the company, Renah Persofsky, faced two traditional questions of marketing strategy: the preferable target group and the choice of optimal strategy, “push” or “pull”. Marketing opportunity The advantages of for the new electronic payment system for retail transactions were obvious. First, its […]

They add It absolutely clear what demographics they wanted to see Inside of their casino. They changed signs Inside the casino so Latino patrons could easily understand them. They brought In Spanish speaking dealers, entertainment and even made their most popular drink offer on the floor to be top-shelf tequila. Basically, the casino created an unseen logo that flashed we serve Latino first. By creating […]

To successfully launch a product or service in the global economy, businesses have to rely on carefully researched information which will form a pool of knowledge form which managers will draw guiding principles which will act as the company’s philosophy or approach towards global marketing. Statistics show that between 67 to 95% of new product launches flop, mainly due to marketing reasons. (Czinkota and Ronkainen […]

Everything that a man wishes to happen in life comes at the right time and with a great purpose. As a promising professional in the field of Business, I aspire for higher educational opportunities which will make me more equip in the future. I want to broaden my knowledge and cultivate more of my skills so that I can land to a better and good […]

I recently hit a wall in one of my businesses, recognizing that I was making some critical marketing mistakes. But until that moment, I hadn’t realized that I myself was an offender. Credit the power of networks: I had the perfect contact in mine to help me fix the error of my ways and stop making the (common) mistakes I was making. Enter Margo Aaron, founder of […]