Marketing is an ongoing activity that does not stop, continuously obtaining needs that define a state of felt deprivation and wants that defines what Is need. It Involves transaction In terms price, place, product and promotion. At the end of this exchange, the most important result most desired is customer satisfaction. The discovering and satisfying of consumers’ needs and wants is the prime marketing activity. […]

A target market has also been chosen and studied and has appealed to the female racket. Market segmentation is also taken into consideration with the introduction of a new product as it identifies target markets by groups, which are identified by similar and distinguishable aspects while using the different segmentation groups. The report focuses on a ‘personal’ profile of an individual from the target audience […]

The marketing mix used by Tesla Inc. is a unique one, even in an industry where there are some brilliant marketing strategists. The marketing strategy is also known as the marketing mix or the 4P’s (Product, Place, Price and Promotion). Sometimes in the marketing of services an extended mix of 7P’s (Process, People and Process) is used. It is a set of marketing tools used […]

What is the difference between content and content marketing? It’s the destination you use to attract and build an audience. Everyone does content — product content, sales content, customer service content, event content, employee-generated content, etc. But with content marketing, you’re attracting an audience to a brand-owned destination versus interrupting or buying an audience on someone else’s platform. Related:  The content challenge I talk to people every day […]

Harley-Davidson continues to grow up to this day as one of the best motorcycle company, if not the best. Their charisma has influenced millions of people in search of a statement to their lives when purchasing a Harley bike. This proved to be an excellent choice that, even women nowadays are beginning to like the products of Harley-Davidson; may it be the accessories they are […]

SAKSHI GUPTA Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a p of over 75 years. Having 35 brands pning 20 distinct categories such as soaps, shampoos, detergents, cosmetics, toothpastes, skin care, deodorants, tea, coffee, ice cream, packaged foods and water purifiers, the Company is a part […]

A product is a good or service that can be offered in an exchange for the purpose of satisfying a need or want. Most products are combinations of tangible and intangible benefits ? the total product concept. Ђ With mass-produced products, it is often on the differences in the intangible benefits that product competition is based. A brand is a name, term, symbol, design or […]

Introduction In the following, the feasibility analysis will define whether possible to organize the Game before 2030 in Hong Kong. game refers to the biggest multi-sport games after the Olympic game. There are 58 disciplines in this game. Also, it is the biggest event in the Asian countries. This game is helped by the Olympic Council of China. They’re part of member organized the event […]

Case Study IKEA: Expanding through franchising to the South American market? Introduction This report is made by four, fourth year IBMS students for a marketing course. This report is based on a case from the book Global Marketing, by Svend Hollensen. The basis of this report is the international operating company IKEA. The main question that will be answered in this report is: Should IKEA […]

Surveys are an integrated method to achieve exceptional results in the marketplace. Professional researchers use these six modes – advertising, direct marketing, events and experience, personal selling, Public Relations and publicity, and sales promotion. Each segment covers different ground within any given environment placing a mix on the variety of student attractions are available. In marketing to students, these are essential needs to build clientele […]