Every new business trying to start and establish itself face lot of challenges in designing its marketing plan. However, B2B Startups face some specific challenges, unlike other B2C companies. Though allure of launching a B2B startup is easy to understand, but marketing your startup in today’s competitive business economy is undoubtedly difficult. Below are 5 essential steps that you can take to make sure your […]

Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers. Every organisation needs to have clear […]

Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation ABSTRACT Keywords: strategic typology, firm capabilities, cross-national, Japan, China The authors examine the relationship between strategic type and development of distinctive marketing, market-linking, technology, and information technology (IT) capabilities to implement innovation strategy. They hypothesize that prospectors must build technical and IT capabilities, whereas defenders develop market-linking and marketing capabilities. The authors collect […]

Kimberly Bell American Intercontinental University Unit 1 Individual Project MKT640 – A Managerial Approach to Marketing November 11, 2012 Abstract This paper reflects challenges brought on by starting up a new product, the effectiveness and efficiency of technology when marketing, and the battle of legal and ethical complication. Given are examples of different situation of each topic to demonstrate how each take place when starting […]

Dettol Brand is strongly positioned in the market as “The best killing germs antiseptic”. It is market leader and it has strong credibility and trust, it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care from a mother taking care of her child). This emotional campaign was supported with […]

The PlayStation consoles produced by SCEI built a good reputation among the community of gamers: 3% of PS3 users experienced technical problems, while 42% did with the Xbox. Only 9% say they want to change their PS3 for an Xbox 360. 90% of the PS3 users voted having a satisfactory experience compared to 66% for the Xbox 360 users. % of the PS3 users have […]

The main characteristics of the maturity stage which help to define the appropriate marketing strategies are Sales of most product forms and brands eventually decline Decline may be due to Technical advances which lead to better substitutes Change in customer taste with time Increase in competition Lower sales volume leads to Over capacity Increases price cutting Profit erosion Carrying a weak product may be very […]

The organizations used various methods for the marketing of the products and needs much planning for the future production. This involves the various marketing techniques which helps the organizer to make the market strategy, the application of these techniques would be help full to promote different products in the market. These are those techniques which are under the access of every one to use for […]

Companies today recognize that they cannot appeal to all buyers in the marketplace ?or at least not to all buyers in the same way. Buyers are too numerous, widely scattered, and varied in their needs and buying practices. Moreover, companies themselves vary widely in their abilities to serve different market segments. Instead, like Dunking’ Donuts, companies must identify the parts of the market they can […]

To review their marketing plan, and then determine their strategies and tactics that relate to the company’s stakeholders implementation roles. McDonald’s is known as one of the best-known brands worldwide, which has main aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organization, product or service. The brand […]