The Marketing Strategy of Gazprom Energy makes the world turn. There is nothing else that could move airplanes, railways, buses, cars, or even make a home function the whole year round. It is understandable why nations would go to war for oil, natural gas, coal and any other fossil fuel imbedded in a country’s territory (Gaddy, 2002). It is also no wonder that one of […]

Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers. Every organisation needs to have clear […]

Marketing segmentation Market segmentation is the process of dividing the market into dissimilar, distinctive groups of people who have similar needs to be satisfied, alike wants and behavior, or might want some products and services. Markets can be divided depending on a number of wide –ranging criteria. They are: geographic (region, county, climate etc. ), demographic (age, gender, family size, religion) psychographic (personality, life style, […]

1.  Vitamins segmentation can be done under two factors of demographic segmentation: age and life-cycle stage and gender. For example: many companies have vitamins for kids that taste fruity and come in an assortment of colors compared to the vitamins for adults. Vitamins are also different for men and women. When we take credit cards into consideration, although consumer segmentation is important, segmenting business markets […]

Big Brothers Big Sisters Metro Atlanta – Marketing Efforts Paper Tolejala Keel PA 572 Managing Nonprofit Development Programs Keller Graduate School Professor Ian Coyle Table of Contents I. Introduction 3 II. Historical Background 3,4 III. Mission Statement4 IV. Marketing Methods- Organization Centered4,5 V. Marketing Methods- Customer Centered5,6 VI. Recommendations6 VII. References7 Big Brothers Big Sisters I. Introduction The greater metro Atlanta organization is one of […]

ZAGREB SCHOOL OF ECONOMICS AND MANAGEMENT Academic year 2010. /2011. Written by: Tanja Igic Marketing diary Course: Principles of marketing Zagreb, 2010. Topic 1: Competition Uniqueness as an absolute advantage Source: http://www. fashionunited. com/news/leads/custo-and-desigual-in-legal-war-200823070855 (08. 10. 2010. ) The topic I chose as the first one is the legal war between two famous Spanish fashion brands- Custo Barcelona and Desigual. The reason why it is […]

Defining Services Services are about the economic activities offered by one party to another. On the other hand is about exchange for the customer money, time, and effort, service customers expect to obtain value from access to goods, labor, facilities, environments, professional skills, networks, and systems; but they do not normally take ownership of any of the physical elements involved. And then services also involve […]

The idea of “One Laptop Per Child” that was thought up by Negroponte was designed to offer essentially a $100 Laptop to needy children around the world to promote the use of technology in the classroom and home as an educational tool. Negroponte believed that children around the world who privileged enough to own or even access a computer were at a severe disadvantage when […]

The British market is important because it is a growing market that deflects from the trend of falling global wine consumption. Britons are also adventurous wine drinkers in the world where wines from 43 countries are available on the retail market (Park, 2001). Based on a Wine Report 2007, France ranked second to Australia in terms of market share capturing 17. 7% of the British […]

a. The process of dividing the total market in to several heterogeneous groups. b. The process of bringing several small, unreachable segments into a definable market segment. c. An attempt to reach all consumers with a single marketing mix. d. Practiced by both profit-oriented and not-for-profit organizations Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in […]