Did you know? ? Some people feel more pain than others. The reason is probably perception. The brain works by association. ? Ibuprofen is analgesic and anti-inflammatory but Paracetamol is just analgesic. ? The ‘dol’ in Panadol is derived from the Latin word ‘dolor’, meaning pain 3 Content ? Objectives ? Panadol Background ? Target Market ? Current Marketing Strategies ? 4 P’s ? Analysis […]

The objective of this research is to examine the concept of sustainable marketing, and its correlates such as sustainable consumption and sustainable development. The paper utilizes primary (use of questionnaire) and secondary data to analyze the application of the concept of sustainable marketing. This paper focuses primarily on promotion sustainable consumption through the employment of environmental hazard corrective measure-adoption of recycling practices by firms. The […]

TITLE PAGE Subject:    MKT8003 Service Marketing Management Assignment 1 (Individual assignment) Title of Assignment:     Marketing Audit Report – Camp Five Sdn Bhd Total Word Count   :    2000 words Date of Submission:    31 August 2012 EXECUTIVE SUMMARY This marketing audit report is prepared for Camp Five to indicate how the organization is currently performing in their service level. The report is prepared based on secondary […]

The assessment of this module is divided into two equal components as detailed below: Component 1 – 50% a) In groups you are required to engage with the Marketing marketing planning software. Over a period of seven weeks you will make seven rounds of strategic marketing decisions and assess the impact of these on the ‘simulated’ company’s performance. At the end of the seven week […]

rP os t CASE: SPM-5 DATE: 7/22/03 VISA SPONSORSHIP MARKETING op yo Visa was the world’s leading payment brand and its vision was to be “The World’s Best Way to Pay. ” In 2002, Visa-branded cards (credit; debit and prepaid; corporate; purchasing and business products)1 generated more than $2. 4 trillion in annual volume; totaled more than one billion cards worldwide, and were accepted in […]

1. Managing customers as assets? – * Building the right relationships with the right customers involves treating customers as assets that need to be managed and maximized * Different types of customers require different relationship management strategies * Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior value and satisfaction * 2. Marketing Mix (4 P’s) * […]

Introduction Masters Home Improvement is one of Australian home improvement and hardware store which only have two years’ experience. The beginning of Masters Home Improvement was established under the program of joint venture between Australian retailer, Woolworths Limited and American home improvement and appliance stores, Lowe’s. The very first store opened on 1 September 2011 in Braybrook, Melbourne. Now there are 33 stores in Australia. […]

The Marketing Mix Strategies 1. Product Nokia’s main product is mobile phone and it has a wide range of product portfolio including over a hundred devices. Nokia has produced the first mobile phone with the antenna inside, the first built-in camera, the first changeable faceplate or short-message chat function and so on. Nokia offers various mobile phones with varied quality, shape, size and color. Product […]

In the recent years, Amtrak has been forced to undertake new marketing strategies due to declining sales.  As faster and more cost effective ways of traveling have become more popular and cost effective, train travel has had some difficulty keeping up.  However, traveling by train offers some unique opportunities and experiences that are not available with other modes of transportation.  Amtrak is attempting to use […]

MARKETING PROJECT BIMM(PGDM-A) GROUP MEMBERS: * BHOOMIKA JOSHI * HIRAL SAVLA * PRIYANKA VARDANI * SWATI DIXIT * SHRUTI SANCHETI * SNEHA UPADHAYA * RUMPA SARKAR INDIAN REFRIGERATOR INDUSTRY (MARKET ANALYSIS) Refrigerator market in India Refrigerators have been manufactured in India since 1950s. Till the 1980s players like Godrej , Kelvinator , Allwyn & Voltas controlled almost 90% of the market. Earlier the white goods […]