With the growing complexity and sophistication of the marketing function, marketers need to choose the right set of marketing technology based on a marketing maturity model. Peter Drucker once elevated the marketing function in his quote, “The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. ” With time, marketing […]

The article first describes the concerns about the 2004 offering and then traces the process taken by the AMA to consider these issues ND revise the definition. The authors conclude that the new definition addresses many of the major issues with the 2004 definition that had been identified by scholars contributing to the special section. They highlight several positive qualities of the new definition and […]

Marketing is all about selling your offerings profitably while a marketing strategy is a line of action to achieve this goal . The big idea behind any product’s marketing is its marketing strategy. The following piece of writing comprises of a marketing strategy for a hot sauce including its components like missions, financial and marketing objectives, the segmentation of target markets on the basis of […]

Starbucks first opened its doors in 1971, in Pike Place, Seattle, Washington by owners Jerry Baldwin, Zev Siegl and Gordon Bowker, and initially sold coffee beans and coffee-making equipment. In 1981, the 3 owners hired Howard Schultz to be the Director of Retail Operations. Schultz had proposed to them the idea of selling drinks as well, and not just coffee beans and equipment, but his […]

Hindustan Lever Ltd. IS NOW Hindustan Unilever Ltd. INTRODUCTION?Indians largest Fast Moving Consumer Goods company with 80 factories across India.? Hindustan Unilever Limited ‘HUL’, formerly Hindustan Lever Limited (renamed in late June 2007 as HUL)? The Anglo-Dutch company Unilever owns ?The mission – “add vitality to life.?Sales growth in 2011-12 is 17%?Pepsodent and Close Up together accounted for 22% share in 2011-12?Annual turnover – Rs.22,116 […]

The acquisition of the PepsiCo is one of the main strengths of the company. Aside from this the string image of the brand and reputation in the international market is also a strengthening factor for the business. The main product provided by the company is chicken, which is now a healthy alternative to beef and other meets, making it a positive strength for the company. […]

Palm Springs is a city in California mostly known for its great attractions and countless fun exciting things to do. In a way it’s more of a Vacation Resort than anything else. Palm Springs strives off tourism, it is the most important income in the whole city after sales taxes and property taxes. Tourists visit Palm Springs mostly in the winter when everything is open […]

Executive Summary The following sets out a proposal for a research study looking at the global marketing of alcohol. Although globalisation has led to some homogenisation of attitudes, there still exist widespread differences between nations. Cultural differences have been theorised by a number of researchers including Hofstede, and have been shown to have considerable impact upon consumer behaviour and attitudes towards products. Alcohol is a […]

At the threshold of the onslaught and brutal display of power of the internet-based word of mouth, there are many important things to discuss standing from different perspectives. The most important of which is from the standpoint of an advertising/marketing strategist, which is constantly manipulating the mechanisms of social behavior (including the word of mouth phenomenon then and now) in the name of successful market […]

Marketing Strategy, Its Tasks, Goals, and Content In the modern world, there is a steady trend of growth and amplification of enterprises in completely different spheres. The level of competition is also increasing. To develop and optimize the business, you need to make maximum efforts, to develop an effective plan for implementing the desired tasks. A business marketing strategy is a detailed plan for the […]