Current market Size & key market trends India’s Socio demographic profile India has been adjourned the fifth best country in the world for dynamic growing businesses, as per the Grant Thornton Global Dynamism Index. The index gives a reflection of how suitable an environment the country offers for dynamic businesses. It is also important to note that the Indian economy is growing, despite the economic […]

1. The promotional mix is the combination of promotional tools used to reach the target market and fulfill the organization’s overall goals. a. True b. False 2. When a marketer sends a message to the target market, the marketer must first decode the symbols used. c. True d. False 3. Even though a message is received, it will not necessarily be properly decoded; receivers interpret […]

Since as we knew marketing came to people’s life in the 1950s and 1960s. With the rapid improvement in marketing, there is an strong argument, which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers. People used to define that marketing is selling goods which people do not really need. However, marketing concept defined as “achieving organizational goals […]

“And in the next shot, as the car races past, your logo comes flying down from the right corner and then a tight close up…” The voice drones on.You are busy checking the latest photo on Instagram. And then you look around: You find, barring the agency team, everyone is darting glances into their mobile, either checking Messenger or WhatsApp.You decide to be polite and […]

TABLE OF CONTENTS PAGES Executive Summary 3 Background 4 Introduction 5 Part 1:Current Situational Analysis 6 1. 1 Macro Environmental Analysis 6 1. 2 Micro Environmental Analysis 8 1. 3 Internal Analysis 9 1. 4 SWOT Analysis 12 Conclusion 13 Part 2: Recommendations 14 2. 1 Mission 14 2. 2 Objectives (SMART) 14 2. Segmentation, Targeting & Positioning (STP) 14 2. 4 Marketing Mix (7P’s) […]

In this First Unit of my AS Course I will be looking at the role of marketing and how valuable it is for a successful business. Unit 1 will be based on marketing and I will show evidence of successful marketing. Unit 1 will require me to look at various stages in the marketing process; however I will be looking at a medium-to-large sized business. […]

Principles of Marketing Study Guide Mid-term Exam Fall 2012 Chapter 1 1. What is Marketing? a. The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It requires thoughtful planning with an emphasis on the ethical implications of any of those decisions on society in general. 2. Marketing requires […]

Other phrases such as “Your Vegas is showing” are in the works. Vegas also has an enormous bank of existing visitors- over 38. 9 million a year. These visitors produce a city wide average occupancy of about 90%, the largest in the country. Lass Vegas is one of the most well know tourism destinations in the world and its presence in the global tourism industry […]

Course: International Marketing Date: 29. 04. 2008 “If we don’t create the market, it doesn’t exist. We don’t bring the product to the consumer; we bring consumers to the product. ” Red Bull Co-founder Dietrich Mateschitz Executive Summary This paper is an analytical look into the external and internal marketing activities conducted by Red Bull in the United Kingdom and in Thailand. Through comparing Red […]

 Booking a front page of a newspaper at a humungous price, hiring a celebrity face as brand ambassador or shrill-voiced radio ads, are now being considered redundant ideas. Welcome to the new age world of advertisements which is fostered by our revolutionary startups! Very recently we have seen Snapdeal flash their new makeover and logo in Christmas red color across front pages and seen TV […]