Due to its profound effect on individualistic side of consumer and consumption, it is inevitable hat marketing is also affected deeply by postmodernism. Hence, those who would like to make a long run and satisfying profit have to develop at least a basic understanding of the terms “postmodern” and “postmodern marketing”. It would be more convenient to give some basic knowledge about postmodernism before explaining […]

SYNOPSIS In this essay the author would like to share briefly about what is marketing. What are the four P’s of marketing i. e. the marketing mix? Also discuss the need for marketing in general as well as in the hospitality sector. In this essay the author would concentrate mostly upon the marketing approaches followed in the hospitality industry. Also the essay discusses in detail […]

Consumers come into contact with different kinds of stimuli every hour and every other person seems to have a different opinion about a one single object. For instance if you are talking about a design on a piece of cloth, some people might find it eye catching and at the same time other might find it boring. So it’s a game of perceptions. Everybody perceives […]

ACKNOWLEDGEMENT First of all, I would like to express my deep gratitude to Allah the Almighty for giving me the opportunity to perform and successfully completing the term paper. I acknowledge my heartiest due to our honorable course instructor Md. Khairul Islam, Assistant Professor, Department of Business Studies, Dhaka International University for giving me the opportunity to carry out this report. His valuable advice and […]

The concept of marketing has changed dramatically over the years. A hundred years ago, the only consideration in the marketer’s mindset was to develop a product and then force the market to accept that. Since then however a combination of the effect of competition and the bargaining power of buyers have the forced the marketers to put the market’s needs first and their own second. […]

In contrast to ‘bricks and mortar’ operations, the cost of investment in interactive marketing is much lower than that of the traditional marketing. Interactive multichannel marketing made it possible by implementing the customer self service strategies. Self service practice will enable the customers to order the products and services, to seek the information as per requirement, and to solve the problems at the same time […]

Competition is at core of success or failure of firm Competitive strategy is “the search for a favorable competitive position in an industry” Competitive strategy aims to establish profitable and sustainable position against forces that determine industry competition 2 central questions underlie choice of competitive strategy: 1 . Attractiveness of industry for long-term profitability and factors that determine it 2. Determinants of relative competitive position […]

With the current high competition being witnessed in all industries, companies are increasingly being faced with new challenges to come up with new marketing strategies that can ensure that they retain or even increase their market share. To achieve this, companies can undertake market research which is a process that involves gathering of information, recording and analysing the data. This process involves gathering information concerning […]

As a consumer-focused company, It’s Popcorn Time! (IPT) will be joining the ranks of such organizations as Nike, Diageo/Guinness (a liquor distributor), AAA, and Ford Motor Company. What this means is simply that IPT will go forward with marketing strategies that are designed to serve the customers, anticipate their needs and deliver value through the distribution of a quality product. Through the use of segmenting, […]

NANYANG TECHNOLOGICAL UNIVERSITY AB 0501 Green Marketing Individual Critique Report Word Count: 1,079 By Desmond Leong The Subject Matter The subject matter of the article revolves around the benefits of purchasing an electric car over conventional fuel powered cars. The article also addresses the various aspects beyond the traditional debate on whether electric cars are simply a greener alternative to fuel powered cars, it dwells, […]