There is no doubt that big data plays a crucial role for marketing departments in today’s insight-driven campaigns. However, the data that marketers need to pay much closer attention to reflects the buying patterns and preferences of the multicultural population. After all, this group, which will represent 138 million members of the total U.S. population by 2020, will greatly outspend white non-Hipic households throughout their […]

The customer will want the product to be worth their money and be better than the original product. My product will be packet up in a tube shape which is what teenagers mostly by such as Rowntrees fruit pastels and mints or polos The parents will want the sweets for their to taste nice but which don’t make the kids hyperactive to this the Haribos […]

Abstract Pepsi Raw is a new product that has been developed by Pepsi Co for the soft drink consumers. The product is a carbonated and natural drink that contains no artificial ingredients, preservatives or color, rather it is made of natural products. Consumer behaviors can be used to develop the marketing strategies suitable for the marketing of the product. The market of the product can […]

The following excerpt is from the staff of Entrepreneur Media’s book . Buy it now from  |  |  As you consider various marketing vehicles, keep this in mind: Research conducted by the National Restaurant Association (NRA) reveals that word of mouth is still the best method of advertising. More than four out of five con­sumers are likely to choose a table-service restaurant they haven’t patronized before on the […]

HR PROJECT SELECTION PROCESS OF MARKETING MANAGER Prepared for: Mr. Fahad Hassan, Lecturer of HRM Prepared by: Naveed Zulfiqar mbaf6-83 Sadiq Ayaz mbaf6-119 Hafiz Tajammul Hussain mbaf6-29 Shahid Mehmood mbaf6-95 Fasih Ullah Khan Suri mbaf6-20 Waqas Manzur mbaf6-74 [pic] [pic] DEDICATION This piece of work is dedicated to My parent & teachers Who deliberately pray for me Day and Night ACKNOWLEDGEMENTS Up and above every […]

Water is the fountain of all life. Even a toddler knows that it is a commodity with utmost Importance. Nearly 60% of our body weight comprises of water. Water can also be the cause to a great deal of misery specially in India where contaminated water continues to bring down millions with diseases like diarrhea, dysentery, haploid, jaundice and Castro-enteritis. Getting pure drinking water in […]

“A STUDY ON ORGANIZATIONAL FUNCTIONS” AT RAHUL MOTORS A project report submitted to SRM University, In partial fulfillment of the requirement for the award of The degree of MASTER OF BUSINESS ADMINSTARTIONS Submitted by AMIT PRASAD (3511110732) Under the guidance of Mr. G. VENUGOPALAN (Assistant Professor) SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR CAMPUS KANCHEEPURAM-03 MAY2012-JULY2012 DECLARATION I AMIT PRASAD do declare that the research […]

There are various environmental factors that must be considered in the designing of the marketing strategy.  The microenvironment, as part of the company’s marketing environment, consists of factors that directly impact the company and its ability to serve.  The macroenvironment, on the other hand, includes the larger societal and cultural forces that affect the microenvironment (Multicultural Marketing). Another name for minority marketing is multicultural marketing, […]

Manner has been a great opportunity for foreign investors who want to invest in Manner due to its availability of resources. Availability of clean water has been one of the sector where it has been neglected over the years where people have been facing huge difficulties in getting clean water especially in dry seasons. This report is analyses the political and legal, economic and financial […]

Mobile marketing trends in India Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting their […]