Define the terms new media and new media marketing Media= Communication with the general public by organizations. Ex Broadcasters, print newspapers, magazines and radio stations. New Media= Communications that are generated by electronic means or through recent technological platforms. Not all forms of new technology are new media Only the technology that are capable of transmitting information to the general public are considered new media […]

The political and gal environments affect business particularly in the participation of companies in foreign markets and in the respect of the conditions under which the market takes place. Changes in the economic environment affect marketing in regard to economic growth, interest rates and exchange rates movements. Innovation and technological development introduce standards for competition and opportunities for wealth creation in the marketing of products […]

Without marketing, it is not possible for any customer to know about the details of what the company has to offer to them and what benefits will they get after using those services. The type of marketing plan being used and how frequently the marketing is to be done depends on the target market of a company. If the company should go for direct marketing […]

|Marketing Strategy | |Comcast Corporation | | | | | | | | | | | EXECUTIVE SUMMARY Comcast Corporation is facing strong new competition in markets where it used to have none. Comcast has been losing analog cable television customers while at the same time seeing reduced growth of subscribers for its new services. For example, Comcast added 247,000 digital cable subscribers in the […]

To answer this question I decided to pick chocolate and biscuit industry where there are three big company stands. Although there are many companies in this sector like Kent, Sara, Am etc. I have decided to choose three company which are Ulcer, Et and Soles to evaluate their marketing strategies. According to many researches Ulcer is the market leader, TTL is the challenger and Soles […]

E-market or internet marketing is getting wider as the consumer only need the internet to buy or order the stuff they needed. They don’t need to go to the actual place to order but with just a single click they can have whatever they want. There are both advantages and disadvantages in e-marketing. However, as modernization occurs e-marketing is something many can’t live without. Everything […]

A Seminar Report On “RURAL MARKETING” Submitted in the partial fulfillment of the award of PG Degree of Master of Business Administration Session 2008-09 Submitted To: Submitted By:- Department of Management Studies, Ravi MBA 4 th sem. (Marketing) Jaipur 1 Executive Summary A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the […]

This report consists of two sections. It starts defining market ideas and structures then proceeds with assignment task and analyses marketing strategies being used by Sensodyne, a very well positioned brand globally in health care market. Definition of marketing In a very simple way, marketing can be defined as Having a good knowledge of customers needs and wants Providing customers with what they require Gaining […]

Introduction The main aim of this project is to help me understand the marketing process, which is required to launch a new successful product. The new product I will be marketing is the Microsoft X Box. Millions of new products are launched every year worldwide. Most are unsuccessful and are taken off the market after a while. Without marketing a new product is very likely […]

In order to apply for any job opening one needs to have a resume of its own which is a summary of the education, skills and experience of an individual. It is one of the ways of screening job applicants therefore it is very important for a person to have a resume that is presentable and up to the mark. There are mainly three different […]