Samsung Group is a South Korean multinational conglomerate company which headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses under Samsung brand including Samsung Electronic which is the world largest electronic company. It is one of the world’s largest conglomerate with an annual revenue of US$ 220. 1 billion in 2010. Samsung has been the world’s most popular consumer electronics brand since […]

1)Discuss the attitudes and related beliefs toward coca-cola of intensely brand- loyal consumers (perhaps like those who were upset by the new coke in 1985). How might their attitudes and beliefs differ from those of less involved, less loyal consumers? What marketing implications would these differences have? 2)Do you think it’s possible for consumers to be loyal to more than one brand of soft drink? […]

Retail marketing logistics INTRODUCTION             Marketing is a process that is based on complex communications through which an individual or a group of people notice that the needs and wants of other people may be met by the products and services provided by other people. Marketing is therefore a general concept focusing on the satisfaction of new or existing needs and wants. Marketing involves a […]

Introduction International marketing is a method applying marketing principles to more than one country.  These are commonly expressed as international marketing and global marketing and these terms are also interchangeable. At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries.  At its most complex level, it involves the firm in establishing manufacturing facilities overseas and […]

CASE STUDY: HARMONIX Harmonix is a company originally founded by Alex Rigopulos and Eran Egozy, they were the original developer of guitar hero series, the idea was originally create some demo software with the vision of providing a different way for people without music training or talent to experience the joy of playing and creating music. One of the most successful product that was produced […]

In the tourism industry, travel agents, tour operators etc. are considered the intermediaries (distributors). Their main task is to bring buyers and sellers in the field together and reduce transaction and supply/ownership costs between buyer and seller, instead of completely eliminating an intermediary (such as a distributor). Benefits of Tourism Intermediaries? For the producer: * they are able to sell in bulk (for example: hotels) […]

Two days ago, something weird happened to me. I was mistaken for a millennial. It’s not the first time that someone has thought I was younger than my chronological age, despite my grey hair, paunch, and irascibility. But this time the person mistook me for a millennial because of my writing. Never mind the current enthusiasm for millennial bashing: I considered it a compliment. Millennial bashing is what Alex from […]

China was known to be the leading civilization for so many centuries. It has surpassed the rest of the world in the arts and sciences.  However, the country was weighed down by civil turbulence. The country underwent significant food crises, military defeats and foreign occupation in the 19th and early 20th centuries (Morton, Lewis, & Lewis 243). With one of the world’s longest era of […]

1. I have chosen to discuss and compare the department store industry. I have chosen this industry because I live in Southern California where the retail sector is a major part of business. Shopping malls are prevalent everywhere. I have seen and experienced all the differences among class and status. With a wide variety of demographics in Southern California, there are a number of shops […]

When watching football on television, we get so sidetracked in the game and in the players that we forget about another part of the team. The marketing team is a large part of the sports team. Without the group of people who help get the recognition, sales, promotions, the football team would have a more difficult time surviving. The marketing mix is one of the […]