The purpose of this report is to evaluate The Felbridge Park Hotel’s marketing capabilities. This family owned business based in Sussex belongs to the UK Hotel Industry. Elements of Hotel Catering are also included in discussion due to the hotel’s restaurant. The recession is the main economic factor affecting this industry. 2009 has been tougher than 2008, ‘although there has been an increase in the […]

E-commerce or Electronic Commerce, is simply the business of buying and selling products in the electronic market, in other words known as the Internet. It provides a new medium for consumers to interact and find their needed and desired goods. Today there are already a number of E-commerce business types such as Business to Consumer (BBC) where companies offer a variety of products through catalogs […]

Huge Marketing efforts made by companies to attract children and teenagers may seem unnecessary because children by themselves have no purchasing power. However what is important is the fact, that an increasing number of parents are eager to spend a lot of money on their children. The cause, for this tendency of parents to splurge on their children has been found to be the fact […]

Relationship value: Considering customer value from the perspective of relationship marketing, or relationship value, is the most recent development in value research. However, as yet there is limited theoretical and empirical work in this area (Ravald and Gronroos, 233-543). Crosby, Evans and Cowles (89-98), in their study of relationship quality in services selling, represent one of the first pieces of work in this area. They […]

It was not another mundane day of my life as everything seemed bright and gay that day. When I woke up, the dazzling rays of sun were sending the divine blessing in my room. I was not tired mentally and psychologically as I used to be at the threshold of each new day previously. It was my first day at work after promotion. When I […]

The question in the case is whether Kim should spend the fresh (2nd round) VC financing in Marketing and scale up the business or should focus the resources on fine tuning the existing product. Our recommendation is that the company should allocate around 70% of $4mn in marketing spend and 30% in product development and fine tuning the existing one. This recommendation is primarily based […]

Factory building is a factor which should receive serious considerations on the part of the management of every industrial enterprise, new or old, big or small. Once the plant location is decided upon, the managementa€™s next important task is to raise a suitable buildings for the plant. A modern factory building is much more than a mere work-shed. It is required to provide protection for […]

Emergency response activities are conducted during the time period that begins with the detection of the event and ends with the stabilization of the situation following Impact. FEM. (1 Bibb, p. 12) indicates the goal of emergency response is “to save lives and property by positioning emergency equipment and supplies; evacuating potential victims; providing food, water, shelter and medical care to those In need; and […]

Question “Marketing Research” Respond to the following: . -Of the marketing research tools identified in the textbook, evaluate those that would be most appropriate for a small business. Textbook=[Iacobucci, D. (2012). MM, 2nd Edition. Mason, Ohio: Cengage Learning] -When it comes to marketing research, speculate to the blunders that beginning marketers commonly make. Provide a rationale with your response. Answer :- Market research is an […]

Career Objective To work in an organization, where I can effectively blend my skills as a Management. Professional coupled with my Mechanical Engineering Graduation, which will help me explore myself fully and realize my potential, with a zeal to work as a key player in a challenging & creative environment. FINAL YEAR  B. TECH (MECHANICAL) ENGINEER Academic qualification Year of % Qualification MBA, SRM University […]