In this final module, we are studying the final 4p, price. In my analyzation of Kitchen Collection, I have gathered much information about their price strategy and price effectiveness compared to their competitors. Kitchen Collection opened in November 2005 in the Indiana Mall. The addition of this store can be beneficial to our community. Up until the opening of Kitchen Collection the customer base of […]

In this term, we have been studying media. During this time, we have created a band as our ‘product’. My band has been targeted at teenagers and young adults. The image I aimed create for my band, was a ‘bad-boy’ or ‘gangster’ image. The name I have given to my band was ‘Bad Behaviour’, this portrays the image given, – that they behave badly, bringing […]

The question in the case is whether Kim should spend the fresh (2nd round) VC financing in Marketing and scale up the business or should focus the resources on fine tuning the existing product. Our recommendation is that the company should allocate around 70% of $4mn in marketing spend and 30% in product development and fine tuning the existing one. This recommendation is primarily based […]

What is the perceptual map for the gas station companies in France (Elan, Elf, Total, and the hypermarkets)? What would be the two dimensions you would use to best describe the portfolio of brands that Total Group has in its market? Convenience Total-Bonjour Convenience Total-Bonjour Rural Elan Rural Elan Price Hypermarkets Elf Price Hypermarkets Elf Urban Hypermarkets Elf Urban Hypermarkets Elf I would use Convenience […]

The highly competitive crayons market has been leading the sales of our brand to slip. Action needs to be taken to avoid our brand from vanishing from the market. However, reasonable care should be taken in the strategies that will be taken because the quality and integrity of the product should not be compromised. There are eight alternative strategies that we can test and implement […]

Introduction The global alcoholic beverages industry was found to have produced around 183bn litres at the end of 2004, increasing steadily at approximately 2% annually since the end of the 20th century. The industry is segmented into the different types of alcoholic drinks, and also the several different brands offered by various industry players. Over the last couple of decades, a number of mergers and […]

Jaguar and Think Tank Jaguar is one of the largest secondary sectors in the world, they manufacture luxury cars and they operate in a 169 countries and have 1200 employees. Jaguar has four main site in the UK which include Castle Bromwich, Brown Lane, Gaydon and Whitely. As for think tank is now considered as part of the Birmingham museums and one of the largest […]

Good afternoon tutor and students. I would like to present you an e-marketing plan proposal of Royal Brisbane and women’s hospital foundation today. During the proposal I would like to introduce the RBWH foundation company and clearly identify the website that forms the basis. As many of the people know, Royal Brisbane and women’s hospital is one of the largest hospitals in Queensland. However, the […]

Burberry need to scan their market segments in order to gain the most competitive advantage. Pestle analysis looks at the political, economic, social, technological, legal and environmental factors that affect an organisation providing a ???comprehensive list of influences on the possible success or failure of strategies??™ (Johnson, Whittington, Scholes, 2011). However, the three main changes that focused on in this essay are Economic, Social and […]

In Vietnamese textile industry, beside Viettien, Thai Tuan and An Phuoc also are big grand name. Therefore, to obtain market share and achieve success, Viettien must have understanding about their competitor. The survey also mention about some aspect such as discussion about competitors’ strengths and responding to competitive action that threaten them. Through survey, there is the information that to clearly capture the strategies of […]