Abstract: Contemporary marketing has evolved into a large concept which includes the aspect of “idea marketing”. As the definition of marketing has evolved, so has the need for marketers to use technology to support the process. This paper discusses global online marketing, its advantages, and the ethical dilemmas associated with its use. It also then discusses whether global online marketing can take over the traditional […]

Tiffany Eu, 7605325435 Packaging Assignment – Sun-Maid Raisins There are not many brands of raisins that are found on a shelf of a typical supermarket but compared to its competitors, like Newman’s Own Raisins and Champion Raisin, the Sun-Maid raisins packaging stands out. Since sun-maid raisins come in many different packaging sizes and forms, I will focus on their 15-ounce red box packaging. Sun-maid raisins […]

There a lot of reasons why a manufacturer employs advertisement as an important strategy. Of course the bottom line of the rationale is sales or profit. However, there are no shortcuts to real gains in business and that is the reason business people engage in research in advertising. By definition, advertising means “the process of communicating concepts through the mass media for the purpose of […]

McDonalds Marketing techniques: Ansoff matrix – growth strategy. Description: a) Product development Product development is an Ansoff matrix technique when a business will, change certain characteristics of an existing product to meet customer’s needs; they may call the changed product “new and improved” or may give it a new title all together. McDonalds has done this in the past in 2007 when they tried to […]

Given that there are two possible reasons for Coke to have positive cross price elasticity and not certain which on the two exist in the market, then it would be best for the management of Coke to intensify their marketing strategies in order to undercut their competitors by attracting more customers in the market or widen the scope of market segment of Coke. The intensification […]

Across TV, radio, print, web, and mobile, invest advertising dollars, creative energy and time into targeted messages meant to trigger an emotional response among consumers. For their efforts, marketers hope they may improve the general sentiment towards their brand, to buy their product and encourage existing customers to complete repeat purchases. Their success, of course, is contingent on their ability to influence customer behaviors which […]

E-marketing is a valuable tool for companies in today’s digital age. Majority of the people, who acquire information, turn to the Internet to access news faster and more efficiently. E-marketing is now at the heart of e-business, getting close and understanding customers better adding value to products, widening the distribution channels and boosting sales , as well as after sales services (Smith and Chaffey 12). […]

In business, it is essential for management to understand the role and importance of marketing to his or her organization. Management utilizes marketing tools to satisfy the needs of customers, and to gain a better understanding of the product itself. The goal of this paper is to discuss and analyze the distribution practices of Land O Lakes butter. In review of the distribution practices, I […]

The popularity and worldwide success of the Canadian Club can be attributed to more than just its great flavor. A review of key marketing components has given an all-around understanding of the thought process involved in ensuring the success of this company. These components include the analysis of the product, pricing, competition, target market, position within the market, distribution, marketing communications, strengths, weaknesses, opportunities, and […]

Marketing Segmentation and Product Positioning MKT 500-Marketing Management Strayer University April 27, 2011 In a rush to produce more and more crops to satisfy growing demand, producers have resort to using a lethal cocktail of pesticides to control disease and insect attack. Do you really know what goes into your food? This is why you need to be informed of the advantages of organic food. […]