Nowadays, for many businesses, expanding means going global; it means managing to bring your products or services to more and more target markets around the world. The technology, infrastructure, and communications have developed so much that it is no longer impossible or that difficult to open up to new business markets. However, in order to be successful in this endeavor, you need to have a […]

The report discusses the relevance of adopting the marketing audit and the key external factors affecting the organisation of my choice (Argos LTD) and the industry that it operates within. Using this information I shall analyse the correlation between the external factors and planning within the internal environment of the organisation. Having identified some of the four aspects of the analysis in regard to the […]

Recants and Cocoa: Production and Marketing Aspects Recants is an important commercial crop in India which plays a prominent role in the religious, social and cultural functions and economic life of people in India. The present production of recants in the world is about 0. 854 million tons from an area of 0. 702 million hectares. India ranks first in both area and production of […]

08 Fall Introduction Hong Kong is known as being a very multinational and diversified city not only in Asia but also in the world. Not only is Hong Kong a paradise from a financial perspective, but it is also a great country in terms of the standard of living. As Hong Kong has a very diversified culture and a mix of various ethnicities, there isn’t […]

Alcalay, Rina and Bell, Robert, A. “Promoting Nutrition and Physical Activity through Social Marketing: Current Practices and Recommendations”. Prepared for the Cancer Prevention and Nutrition Section, California Department of Health Services. (2000). “Promoting Nutrition” discusses the advantages and disadvantages of social marketing and its conflicting nature with product marketing. While the authors attempt to justify social marketing as a positive commercialization of good health, one […]

Coca-Cola is a company that is known worldwide for its product. It is a drink that ps all ages, colors, races, and countries. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta, Georgia, with many other locations around the country. The Company and its subsidiaries employ nearly 31,000 people around […]

Data Marketing and Distribution Ltd. Is leader in retail distribution in Sudan, established in 2004 part of Data group which was established in 1991. It start with 16 distribution vans and a handful of employees to reach today more than 200 distribution vehicles and 300 Employees serving more than 13,000 customers nationwide. Data Marketing and Distribution is the sole agent of Milliner Homemade and Personal […]

The paper would discuss the importance of the market research for the development of effective segmentation and marketing strategies for one of the given grocery stores. The grocery store that would be highlighted and discussed throughout the paper is Kudler Fine Foods. Marketers these days heavily rely on the information gathered through the market research for taking certain decisions such as, producing a product, launching […]

The podcast listener base continues to grow, showing a from 2015 to 2016. With an estimated 57 million Americans now regularly tuning in, podcasts increasingly are a popular method for obtaining information on a variety of subjects. Related:  Those subjects include marketing. Business professionals, entrepreneurs and marketers all turn to podcasts for discussions from the thought-leaders of the marketing world. If you too are looking for timely, informative podcasts […]

A Study on the Impact of Green Marketing on Purchasing Decision as Perceived by Young Professionals on Makati City A Research Paper Presented to Ms. Lydia A. Basaysay In Partial Fulfillment for the Requirements of the Course in Communication Arts II Presented by: Angel Joy Mandigal Far Eastern University-Makati October 4, 2012 I. INTRODUCTION In the late 1980’s there are various environmental disasters that exist […]