If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social media marketing. Some naysayers have criticized its ROI, but I’ve consistently stood by the strategy as one of the you can pursue. If you dedicate yourself to producing and promoting quality content, strategically targeted to your audience members, and you’re consistent in engaging with […]

As technology took over, manual labor took a backstage. Most business operations, business related communication and marketing has gone through a transformation in the past 50 years. Communication through email started 42 years back with Ray Tomlinson’s first ever email. Using the Web to send messages has since then evolved, and that too for the better. Money and time have both been an issue for […]

INTRODUCTION EVOLUTION OF MARKETING Mar-ket-ing Spelled Pronunciation [mahr-ki-ting] – noun 1. The act of buying or selling in a market. 2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer. including advertising, shipping, storing, and selling. At the beginning of the century, social life was mostly local. It was followed by a period in […]

What Makes a Marketing Professional Successful? Marketing is not only making customers interested in buying a product and spreading your brand throughout the world, but also about building long lasting relationship based on trust, because the clients feel interested to buy your products trusting on your words and you must believe in honesty to be the best policy. Some people may think this as an […]

According to the International Dairy Deli Bakery Association’s What’s in Store report, 93% of Americans snack, with 50% of them doing so two or three times a day; 40% at least four times a day; and 13% five or more times a day (“Industry News: Snacks and Sweets Statistics”, 1998). Everybody snacks. In a culture bored by potato chips and peanuts, there is a golden […]

Common soap bars are a 19th century invention, but soap was used in the textile industry and medicinally for at least the last 5000 years. Some snapshots of the role soap plays in our lives make for a fascinating tour back through time. Archaeological evidence of soap was found in Babylonian clay containers dated at 2800 B. C. Inscriptions on the containers state that the […]

Adenoidal Payday was convinced that India as an independent nation cannot rely upon Western concepts like individualism, democracy, socialism,communism, capitalism etc. And he was of the view that the Indian polity after independence has been raised upon these superficial Western foundations and not rooted in the timeless traditions of Indian’s ancient culture. He conceived the political philosophy Integral Humanism – the guiding philosophy of the […]

Advocates of marketing have been differentiating domestic and international marketing over the past centuries. With the concept of multi cultural marketing, the need to differentiate these two concepts may no longer be of deep emphasis. The world where we live in is diverse. It is full of different peoples coming from different cultures with different perceptions and buying preferences. Reaching out to theses consumers may […]

Question 1 (a)Brands and Products Zalora carries ranges from prices as low as $15 to brands that are more of high end or luxury styles. The brands that they carries exceeds over eight hundred various brands and they are being classified clearly into the various wide category such as women, men and children and they are further being classified into the various apparels types so […]

Bad reputation and feedback trot some experienced guest from other companies may affect In the capacity of registering of the potential guest strength: * Unique, unpopular, perspective type of tour especially In Vietnam Vietnam Is an agricultural country which is new and unfamiliar with the foreigners. This tour is unlike many other tours, It give the tourists some realistic views and have new Interesting experiences […]