Abstract The growth of social media has brought about numerous changes in the way companies perform their responsibilities. With modern changes in the way people communicate, there is a need for businesses to embrace modern technology in undertaking their activities which were traditionally performed by other means. A company’s marketing requirements are necessary if a company has to achieve the required market share or target […]

How would you describe Dell’s current distinctive competencies? What other potential sources of distinctive competency might Dell work to develop? Answer: According to the case, Dell’s Current distinctive competencies are: ; “Mass customization”; by focusing on this strategy (which they followed as their core differentiation strategy), Dell has successfully been able to transform the way consumers shop for technology. Customer could place customized orders for […]

A PROJECT REPORT ON “MARKET STUDY OF MANGO JUICE” IN “HINDUSTHAN COCA COLA BEVERAGES PVT. LTD” PROJECT REPORT SUBMITTED TO THE OSMANIA UNIVERSITY IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF “MASTERS OF BUSINESS ADMINISTRATION” D E C L A R A T I O N I XXX student of Master of Business Management, XXX College, here by that the project report entitled […]

Marketing & Innovation “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. ” Peter Drucker (The Father of Management Theory) INTRODUCTION Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, […]

The impact of Apple products in the electronic business market and what makes them more superior from their competitors? The role of marketing management to target the consumers, critically analyse? Introduction: To begin with, the investigation will be made in this research to know about the product which produced from Apple in e- business market and how well they create an environment to make their […]

One of the main questions that can be emphasized in respect of this case is the approach to the marketing strategy of Red Bull. Does the company still benefit from its non-traditional and “anti-brand” approach or Red Bull needs to change its marketing direction to a more common way? One of the root of this question lies in a statistics of market growth provided in […]

Introduction In a competitive market, a business’s main purpose is to create value for customers, because it is basically the consumer who essentially determines what a business is, even the future success of a business (Karl, 2009). For service marketing, which is the form of marketing focuses on processes deeds and performances, service quality is only way for customers to evaluate their experiences (Susamoo, 2012). […]

Japan is still the 2nd biggest retail market in the world with 127 million consumers that appreciate high quality and excellent service. China may have more factories these days, but how many people there can really afford western goods? When it comes to measure market size, Japan still accounts for more than 55% of the whole Asian retail market. Japan is also the nation with […]

Nestlé Purina Pet Care Company (NPPC) has been in existence for 115 years. Nestle’ is a pioneer in pet food and the North American market leader and has consistently demonstrated solid financial results. In 2010 Nestle’ Purina Pet Care Co. or (NPPC) were the proud recipients of the Malcolm Bridge Award. Companies who are honored with this award are achievers of pure performance excellence. The […]

We are also thankful to Mr.. Oman Patella 0 for his help and valuable Insights Into Strategic Management at Claimant Pakistan Limited. Mr.. Patella, a very dedicated individual, is a competent and proactive professional at analyzing the implications of Claimant’s competitive strategic framework on each of the business’ operations. He provided us with every detail about Clangors corporate strategic activities and how they are aligned […]