Introduction All marketing is built on STP – Segmentation, Targeting and Positioning (Kotler & Keller, p.310). In the chapter of fundamental marketing concepts, trends, and tasks it says: “A marketer can rarely satisfy everyone in a market. Not everyone likes the same cereal, hotel room, restaurant, automobile, collage or movie. Therefore, marketers start by dividing up the market into segments” (Kotler & Keller, 2005, p.24). […]

Introduction This paper is set in order to demonstrate the research proposal on the subject of the role of line managers in reward in the context of human resource management. The main covered areas will include the presentation of research objectives and rationale, brief critical investigation of the recent studies and research methodology. The ethical issues are going to be demonstrated at the end of […]

The Iphone is not a phone. It is a revolution that has just started. Some have called it the next resting place of the mind. When we heard that Apple was creating a new product after iPod, we all held our collective breadths, what were Steve jobs up to? Built in the simple elegance that only Apple knows how to this work of arts most […]

Introduction IKEA is an international company that designs home self assemble products such as; desks, beds, chairs, wardrobes, appliances and accessories. The Swedish company was originally founded in 1943 by Ingvar Kamprad who is widely known for his clean-lined image (The Telegraph, 2012, p. 1) and has since become one of the biggest self-assembly furniture organisations in the world with over 300 stores in 28 […]

Over the past 100 years, marketing went from having no department in the business to playing one of the main, if not the most essential role in determining the success or failure of an organization (Fullerton, 1998) (Egan, 2008). Its development can be traced through 4 phases; production, sales, and the marketing concept, which then evolved into the relationship-marketing era (Wilkie and Moore, 2003). This […]

Product: An established beverage manufacturer is introducing a completely new product – flavored milk beverages. The target market is 6-12 years old.   The product is being launched nationwide and that the retail price, which has been set based on research done, is a dollar per 240ml carton.  The cartons are being sold to retail outlets for $0.80. Conducting an accurate break-even analysis requires a careful […]

Case Study I John Deere and Complex Parts, Inc. 1. Discuss the strengths and weaknesses of John Deere’s Achieving Excellence Program. Consider and discuss other criteria to include in the analysis. Having examined the criteria used by John Deere in its Achieving Excellence Program, I could say that the formula being used to determine quality rating is the best of all. Determining the rejects over […]

Journal Summary International marketing ethics from an Islamic perspective: A value-maximization approach At the heart of Islamic marketing is principle of value-maximization based on equity and justice that can perform wider welfare for society nowadays. In case, there have five reason in the Islamic religious perspective that is importance in the global business ethic. First, Islam provides a guideline that builds the moral and ethical […]

”The freer the market, the freer the people.” Do you agree or disagree? A free market implies minimal state interference, so prices are determined by demand. It has both advantages and disadvantages. Product quality is a key factor in competitiveness, and manufacturers have to innovate for adapting to customers’ preferences. The free market makes the shortage of goods impossible because demand creates supply. On the […]

My VALS profile indicates that I am primarily a striver. My secondary profile is ‘experiencer’. According to the survey, this indicates that I have the tendency to be dominant in my approach in life. Moreover, it shows that I am trendy, fun loving and motivated by achievements. I value the opinions of others. I am an impulsive buyer and an active consumer. My secondary profile […]