Marketing Activities —–Groupon Hong Kong Groupon is a deal a day websites, it provides a newly developed business model that offer group coupon per day. The companies provide the coupon of services and products with discount and it works as assurance contract. That means only if the number of people who sign up for the group coupon meet the minimum, the deal will become available. […]

Lenovo Acquisition Analysis Product/Brand decisions: Some of the issues Lenovo had to deal with in the acquisition of IBM was how to capitalize on the marriage of brands and how to win corporate respect with the Lenovo brand. The acquisition allowed Lenovo to move quickly into the international marketplace. Given that IBM had one of the most trusted brands around the world, this allowed Lenovo […]

A marketing strategy is a plan of action in which Aston Martin Company will have to utilize in order counter the competition from its rivals and in the process attain a significant market share in the sports car market. Since Aston Martin Company is a big multinational firm in the world it has in the past chosen to compete across entire market in car industry. […]

Seymour Cooke reports that per capita consumption of sauces in the UK is 6. 8kg per annum and, like prepared snack, the market is presentation steady increase of around 5% per annum. Market quantity is 400,000 tones, valued at over ? 1bn. Cooking sauces description for over 50% of the whole market and their charge has bigger as products have become more original and specific. […]

The advertisements on television and cinema houses will be aired in the summer season i. e. from June to September. The television campaign would be aired on BBC, Show Movies, MTV and other popular channels. Advertisements will appear on the television in two, four hour time intervals, one in the afternoon and the other in the night. The press advertisements would also start at the […]

Why has eBay succeeded as an online auction marketplace while so many others have failed? According to Kotler and Keller (2012, p. 411), eBay’s success began by creating a“pricing revolution”, which allowed the bidders/buyers to determine the price they were willing to pay for an item. The consumers were pleased because they felt they were in control, and received the best possible price. The sellers […]

Nestle was founded in 1866 by Henri Nestle and is today the world’s biggest food and beverage company. Henri Nestle developed the first infant food in 1867 to save the life of a friend’s baby who could not be breastfed. (this is a combination of cow’s milk, wheat flour and sugar). Since then, the company has looked to build on a tradition of providing nutritious […]

Ambush Marketing- Is It ethical? While a lot of discussion has been going on for quite some time on “Marketing ethics” including almost every aspect of marketing be it market research, market audience, pricing or marketing strategy. But none of these issues seem to be even close to the issues raised by the ethics of advertising and promotion and specifically “ambush marketing” in particular. Hence […]

            Mariano Ferreyra’s analysis of the Argentina and Australian market is commendable.  Indeed, he’s future prospect and success in the exporting business starts from the research he has done on the markets.  However, there are issues that he may have overlooked.  One is the importance of researching on the uncontrollable factors such as the political legal environment and the economic environment, viability of the marketing […]

Executive Summary A&W Restaurants, Inc. is a chain of fast-food restaurants that specialize in root beer and root beer floats. It is the first fast food restaurant in Singapore and expansion was fast in the early nineties, but in 2003, A&W’s Singapore operations came to an end. Many Singaporeans grew up eating A&W, and that is one reason why many people are protesting for it […]