Hershey Marketing
The Hershey Company 1. History and Overview The first Hershey’s Chocolate Bar was produced in 1900, six years after the firm that would become The Hershey Company (“Hershey”) was founded by candy-manufacturer Milton S. Hershey. 2. Strategic Planning, Corporate Vision Until late last year when Hershey announced plans to revamp how it organizes its business with two new strategic business units—one for chocolate and the […]