1. Explain the importance of the marketing mix. Product Price Promotion Place 2. Describe and analyze the marketing management functions. Developing marketing strategies and plans Capturing marketing insights Connecting with customers Building strong brands Shaping marketing offerings Delivering value Communicating value Creating long term growth 3. Explain the elements of a marketing plan. Executive Summary Situation Analysis Marketing Summary Target market Market Demographics Geographics Demographics […]

Executive Summary Services are meant to meet customers needs.  The customers therefore must be satisfied with the services they are being offered as requested or payed for.  In service marketing, there are always internal clients and external clients, the internal clients are always the objective of service marketing (Wilson 1991).  The skills the company trains the employees to acquire are meant for identification of client […]

Topic: Zappos’s private label products Recommendation: To persuade the Zappos. com sell private label products to increase the revenue and decrease the transportation costs Audience Analysis: The board of Zappos. com, Operation Department Manager, Marketing department manager. Accountants of Financial department manager. Agenda: 1. Double-Digit annual sales decrease. 2. Blooming sales by selling private label products 3. Benefits and concerns of implementing this project 4. […]

We all are quite well versed with the fact that contemporarily if you desire to survive in the modern market, marketing is the must. While some businesses manage to survive without marketing most of the small goblets require the fuel of marketing. Marketing is indeed a risky business where calculated risk is what you can take at the maximum but does that take your right […]

THE RETAIL MARKETING REVOLUTION By 2010, the list of India’s top 10 retailers will have at least 5 Indian corporate. Retail Marketing will go through a tremendous change in India this millennium. It will change India’s cities, its people, and its households. The Indian consumer is reportedly the largest spender in Singapore and London. It is, therefore, strange that there have, so far, been few […]

The components of the Gross Domestic Product (GDP) are the basic major forces driving the economy. This is because an increase in the amount of these components also means an increase in the GDP of a certain country. A high GDP means a high income of a country. These are: personal consumption, investments, government spending and net exports (the value of exports minus the value […]

Software is composed of many programs that all together fulfill a certain task. Programs are strict instructions that tell the computer what to do. A computer is a complex machine that uses directions like programs and software to operate, without it it”s useless. In other words, software brings life to a computer”s hardware. More precisely, it represents what fuel is to a car. There are […]

Hospitality industry is a very challenging environment for many companies due to its constant change in preferences of consumers. If a consumer does not receive all of the services which he needs at the hotel where he has stayed during the last 5 years, he will undoubtedly change the hotel. Managers of hotels need to be aware that even when they have a steady relationship […]

A brand is a marketing symbol or a name that is used to uniquely identify the source of a given product or service. Branding is often important as consumers are known to associate in their mind, certain products and their values to the brand. A brand can therefore impact greatly on the value that a consumer attaches to a given product. This concept is of […]

An explanation of the importance of marketing to your selected organization’s success Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service […]