Economics is defined as the study of incentives and the common practice of reaching these motivations. Many people have gone to immoral conducts just to reach these incentives. A lot of people, particularly in the business field also commit such acts that are morally wrong but would surely bring more profit. They sacrifice integrity in exchange of better revenues. Even big corporations are guilty of […]

Introduction Procter and Gamble is a company that has shown impressive success since its creation in the year 1837. Procter and Gamble has made its way to a successful career and is now a globally recognized business to business firm that distributes several products around the world. Bob McDonald is the current President and CEO of the firm. He has held this difficult job since […]

“Control is a fundamental function and can be used to improve productivity. ” Discuss. Control Is a fundamental function as It helps to monitor and measure organization performance. Ways to Implement control before, during and after the vitally Is completed Is by afterwards control, concurrent control and feedback control. Afterwards control prevents anticipated problems since it takes place in advance of actual activity. Example. McDonald […]

Weber viewed bureaucracies as such a powerful form of social organization that he predicted they would come to dominate social life.  He called this process the rationalization of society, meaning that bureaucracies, with their rules, regulations, and emphasis on results would increasingly govern our lives.  Sociologist George Ritzer (2006) see the thousands of McDonald’s restaurants that are in the United States and more and more […]

Corporate identity is the most significant element to create and strengthen a company’s industrial presence among the competitors. Corporate identity helps a company to establish a name in the consumer’s mind and communicate its image to the target group from the shortest way. While exposing the positive sides among the competitors, it presents the first sights about the qualifications like quality, trust and stability. If […]

SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. McDonald’s is the largest and best-known fast food brand in the world. The company has been incredibly successful. Today, McDonald’s is the world’s largest restaurant chain, serving approximately 68 million customers daily in […]

McDonald’s was started as a drive -in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. The business which was generating $200,000 per annum in the 1940’s,got a further boosts with the emergence of a revolutionary new concept called ”self-service”. The brothers designed their kitchen for mass production with assembly line procedure. By mid. 1950’s restaurant’s revenue reached $350,000. […]

“McDonaldization” — as used by George Ritzer, author of The McDonaldization of Society — refers to the creation of “rationalized systems” to perform everyday functions such as food preparation, retail sales, banking, home construction, entertainment, news delivery and so on. He calls it McDonaldization because such methods were used to famous effect by Ray Kroc, who built McDonald’s into a fast-food empire — and because […]

M ATTRACTIVENESS IN THE DEVELOPING WORLD Mergers and acquisitions form the majority of FDI deals in the developed world, but remain relatively scarce as a mode of entry in the developing world. The infrequent use of M as a foreign direct investment (FDI) entry modality into developing regions has motivated this study. As a first step in exploring the M paradigm in developing markets this […]

Compare and contrast mcdonalds and in-n-out McDonald’s is undoubtedly the world’s largest fast food chain with a presence in 120 countries, 31 000 outlets and serving 15 million customers daily. Its annual revenue is a whooping $ 41 million per annum, of which 80% is from eight of its major regional markets including Japan, Canada, Brazil, France, Germany, Australia, the UK and the US. McDonald’s […]