Outline I) Intro/Hook Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King. III) *Topic sentence 2: […]

McDonald’s and KFC: Recipes for Success in China 1. Assess KFC’s strategy in China? What should KFC do next? KFC’s strategy in China firstly aimed to be the first leader in foreign quick –service restaurant. KFC differentiated itself from other local Chinese fast food restaurants by not only providing normal standard KFC foods but also offering customers with high quality service with different concept and […]

McDonald’s has been built on a strong vision and foundation. It has experienced many challenges along the way. But McDonald’s continue to fight back and tries to get into shape. Financial Times reported that McDonald’s global sales rise 6. 2 per cent in April this year due to the increase in its European sales. “Sales of burgers, fries and salads have recovered in Europe in […]

McDonalds’ Scientific Management Company, like McDonalds, has always one purpose – to maximize profits along with the minimization of costs. The major element of the company is the people who are working with – employer and employees. McDonald’s base of the employees to work efficiently, effectively and in timely manner is the “worker stupidity” (Axiom, 2005). One of the problems the company is facing is […]

McDonald’s is the largest and best-known global foodservice retailer with more than 26,000 restaurants in 119 countries. Their outstanding brand recognition, experienced management, site development expertise, advanced operational systems and unique global infrastructure position them to capitalize on global opportunities. There are 1. 5 million people works at McDonald’s in 119 countries around the world. Are they creating employment? Yes they are. They create employment, […]

The case of Liebeck vs. McDonald’s, also known as the McDonald’s case is one of the most controversial tort cases, which according to many did not end with victory either on the part of the plaintiff or of the strong defense, but rather on the time’s growing debates on tort laws and how courts deal and resolve tort cases.  It may sound ridiculous but this […]

In today’s’ complicated and ever changing society, we often try to achieve a sense of stability and familiarity around us. One way our culture has tried to make life a little easier is by implementing a function now know as “McDonaldization”. McDonaldization is defined as “the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of […]

In the late 1990s McDonald’s in an effort to revive the downward moving sales figures launched new growth initiatives. Diversification strategy to boost sales and capture new markets was adopted by the Chairman and CEO Jack M. Greenberg. This led to acquisition of Donatos Pizzas and some other food brands in the hope of providing the consumers with a range of products under one roof. […]

The Ansoff’s matrix enables businesses to look at their products and markets and to think of appropriate strategies for their business. It offers strategic choices facing managers in order to achieve their objectives. McDonald’s Corp. , a leading global fast food chain, which offers sandwiches and sides (cookies/chips) and drinks (juice, water, soda) like its competitor Subway, is the company to be analyzed with the […]

The company I have chosen to write about marketing problems for this course is the McDonald’s Restaurant Corporation. I have chosen this company because I currently work as the Production Manager, or Kitchen Manager, for the McDonald’s I work at here in Maine. The Production Manager is the person at each McDonald’s that integrates and institutes new procedures, products, and training methods. The Production Manager […]