McDonald’s corporation is undoubtedly the largest fast food chain in the world with its primary sales being in French fries, cheeseburgers, and breakfasts and soft drinks. In the recent times, McDonalds has introduced fruits, carrots sticks and salads to its menu. The company is currently in operations in 120 countries worldwide serving 54 million clients and employing over 400,000 worldwide, a sharp contrast to 1940 […]

In 1940, the brothers Mac and Dick McDonald started the McDonald’s product in California after moving their hotdog stand from Route 66 at San Bernadino to Monrovia Airport. Seeing that hamburgers were their most well-liked product, the brothers refashioned their restaurant in 1948 by producing a production line of hamburgers that were prepared even prior to being ordered (History of Things, 2009). For that reason, […]

McDonald’s continued success as a business organization can be attributed to its brand name. Because of international recognition of its brand, the franchisees are continuously attracted to the McDonald’s brand. Presently, it operates in more than one hundred countries and its restaurants have reached more than 31,000 stores worldwide. In view of its continued growth, Jack Greenberg, former chairman of McDonald’s USA has once declared […]

Krystal Williams January 29, 2013 Intro to Marketing Marketing Strategies Assignment * McDonald’s * Wendy’s * Burger King 1. What age group is each targeting? * For McDonald’s the age group the restaurant is targeting will be from anywhere to 24-38 with children. * For Wendy’s the age group the restaurant is targeting the 24 to 49 year age group. * For Burger King the […]

The Human Resources department in McDonald’s will look after all the employees that work at McDonald’s whether they work at the tills or work at the office. McDonalds will look at each employee; they will look at how they are working and whether they deserve a promotion. The Human Resources department will also have records of former employees and what position they had in the […]

Unit 3 Distinction 1 In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations. Marketing Concept strengths and weaknesses. Production Concept: The production concept is the process of making and distributing the products to the business outlets. Some businesses only focus on its production process rather than the distribution process. The whole […]

This strategy has been one that is developed based on existing operation as well as the local cultures and customs that make each McDonald’s relevant to the international markets in which it operates. However, McDonald’s could not rely merely on its brand success and simply run their international locations. They needed to attune their brand to the needs and wants of the local customers in […]

Ritzer’s theory of McDonaldization proposes a new interpretation of modern world order, social structure of society and business relations. Efficiency is one of the main components of McDonaldization. Ritzer (2000) explains: “McDonald’s offers efficiency, or the optimum method for getting from one point to another. For consumers, this means that McDonald’s offers the best available way to get from being hungry to being full” (9). […]

Globalization: A Give & Take Shortly after my 16th birthday, making me of legal working age in the United States, I reluctantly signed the papers to be an employee of the McDonald’s Corporation. I used the term reluctantly because to work in a McDonald’s holds deeply negative connotations in American society, especially amongst teenagers. For three years I cooked the food, worked the cash register, […]

Introduction This paper highlights an example of cultural problems confronting global companies in conducting its global businesses. The company of particular focus in the paper is the McDonald’s corporation who is currently recognized as the world’s largest fast food chain (Wikipedia, 2007). The paper briefly discussed the big controversy faced by the company which had started in the year 2001. The early portion of this […]