Basically, an online game has an opportunity to penetrate wide markets due to the accessibility and efficiency of internet. Neopets was able to gain recognition in different parts of the world because of its concepts and game mechanics. Apparently, market segmentation has been one of the main problems of the companies that operate world wide. In the case of Neopets, the demographics aspects of a […]

McDonalds Company began it operation in 1937 when two brothers Dick and Maurice McDonalds opened a small drive-in restaurant in California. There first two menus were hotdogs and shakes. By 1948 the business was very successful and they had been able to create a bigger drive-in restaurant but they realized that about 80% of their revenue comprised of Hamburg sales so they had to close […]

This summary discusses the McDonald’s Corporation and how they achieve success through teamwork and persistence. The McDonald’s Corporation has been in operation for decades and has consistently remained at the head of the pack in all areas of business. In this summary, I would like to share many different aspects of the company, as well as what sets them apart from the rest of the […]

Operating since 1955, McDonalds is world’s leading food service retailer with approximately 30,000 outlets in 119 countries serving roughly 46 million customers per day. McDonalds holds a large share in the globally branded fast food restaurants practically in every country and is one of the most famous and valuable brands. Since the very beginning, McDonald has always been a franchising company with franchising as its […]

McDonald’s is the world’s biggest Fast Food operator, operating more than 30. 000 outlets in more than 120 countries. In the UK McDonald’s Restaurants Ltd operates 1200 stores, of which 70% are company owned. McDonald’s generally sets the highest standard for itself, yet most are not achieved or public perception differs from that of the company’s. McDonald’s is perusing a value strategy offering its products […]

Case 1-2: “McDonald’s Expands Globally While Adjusting Its Local Recipe” Discussion Questions: 1) McDonalds has a mixed global marketing strategy that combines Globalization and the ability to act local. Globalization refers to developing a marketing strategy as if the world is a single entity and to sell the same product with same promotion, same packaging all over the world regardless of geographic, demographic, political, social […]

Introduction  Quality management is critical to all organizational success. It determines whether a process is stable and could be repeatable and it also assess if it can be improved. But Quality control can be quite a challenge if the focus of operations has been shifted to one area or another, this often happens to those companies that are dramatically increasing in size. But not all […]

The UK is the largest European market for fast-food, probably because the market is more developed than in other European countries. McDonald’s first British unit opened in Woolwich, London, in 1974. Its growth from the first restaurant was dramatic. At the end of 1999, it had over 1,000 outlets in the UK, of which 302 were run by franchisees. McDonald’s employed over 48,000 people; a […]

McDonaldization was a term originated by sociologist George Ritzer in his book The McDonaldization of Society (1995). In this book, he described the process through which a society takes shape the characteristics of a fast-food restaurant. For Ritzer McDonaldization displayed a rationalization, or moving from traditional to rational modes of thought, and scientific management. In his theory,  Max Weber displayed the model of the bureaucracy […]

McDonald’s, aiming to become more modern and nimble, is updating U.S. restaurants with self-service kiosk ordering, mobile payments, “smart” menu boards, custom sandwiches and table service, executives said on Thursday. The 61-year-old fast-food company has been overhauling its food with simpler ingredients and selling breakfast items 24-hours a day, but it is playing catch up in the technology realm to early adopters such as Domino’s […]