McDonald’s Going International International Marketing Mag. K. Roth Group 2 Florian Antos Vladimir Slon Christoph Gluszko 1 Christian Schromm ALL YOU WANTED TO KNOW ABOUT McDonald’s 2 History • McDonald’s Corporation – is the world’s largest chain of fastfood restaurants, primarily selling hamburgers, chicken, French fries, milkshakes and soft drinks. More recently, it also offers salads, fruit and carrot sticks. The business began in 1940, […]
In today’s’ complicated and ever changing society, we often try to achieve a sense of stability and familiarity around us. One way our culture has tried to make life a little easier is by implementing a function now known as “McDonaldization”. McDonaldization is defined as “the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of […]
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