The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola. There were specific aspects of the political environment in India that played key roles in both companies’ difficulties. India is a nation with a strong belief in loyalty and devotion to their culture and Indian products. The government promoted the consumption of local products rather than that […]

In this case, we find that the Pepsi is reluctant in ensuring that the soft drinks that are produced in India are of good quality and at the same time they are safe for the community. We find that Pepsi and also the other manufacturers of soft drinks do use or rather apply the stringent European waters quality standards to the produces which they produce […]

PepsiCo had been trying to enter the Indian market for quite some time with no success. In 1988 Pepsi received a letter from George Fernandes, the General Secretary of one of the country’s leading political parties, Janata Dal. He wrote, “I learned that you are coming here. I am the one that threw Coca-Cola out, and we are soon going to come back into the […]

Since Pepsi is a well known product and has been so for decades, customers are hesitant in giving a new cola drink a chance. In recent years, a very small number of cola manufacturers have been able to establish themselves amidst the raging cola war between Pepsi and Coca Cola but none have been able to pose a threat to their duopoly. The Power of […]

TABLE OF CONTENTS INTRODUCTION 3 RESEARCH OBJECTIVE 4 RESEARCH METHODOLOGY 4 SOURCE OF COLLECTION OF DATA 5 REPRESENTATION OF DATA THROUGH CHART 5 INTERPRETATION 8 RESEARCH FINDINGS 8 CONCLUSION 9 RECOMMENDATIONS 10 BIBLIOGRAPHY 10 QUESTIONNAIRE 11 INTRODUCTION PEPSI Pepsi was founded in New York in 1965. It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is produced and manufactured […]

COKE AND PEPSI LEARN TO COMPETE IN INDIA Brief Overview: The case of Coke and Pepsi in India is a lesson that all marketers can observe, analyze and learn from, since it involves so many marketing aspects that are essential for all marketers to take into consideration Pepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners, […]

I find that I am loyal to Coke (Coca-cola) over most of other cola drinks (Pepsi, in particular) and even over other kinds of carbonated beverages. Whenever there is a choice between the two, I choose to buy Coke. There are most probably many reasons for this. There is the obvious matter of taste, for one. Contrary to what some persons may say, I find […]

Wendy Montagno Mkt-3120-401 Firm Mission Statement PepsiCo. Pepsi has had a long and rich history. The drink was invented by Caleb Bradham, a pharmacist in New Bern, North Carolina. He patented the drink and launched the Pepsi-Cola Company in1902, from the back room of his pharmacy. It developed into a strong franchise system. The dedication of the local Pepsi-Cola bottlers, have provided a solid foundation. […]

Organizations need strategic planning to have better possibilities in achieving success. Part of creating a strategic plan that fit an organization is aligning its values with what the organization wants to accomplish and how is achieve. In this paper, Learning Team B uses the Pepsi Company as the organization of topic. Team B will discuss the evolution of personal values as well as the values […]

The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry, especially those thinking about entering, have to think about: rivalry among establish firms, risk of entry by potential competitors, substitute products, suppliers, and buyers. When talking about market share, PepsiCo and Coca-Cola have […]