PESTLE analysis, which is sometimes referred as PEST analysis is a concept in marketing principles. Moreover, this concept is used as a tool by companies the world over to track the environment they’re operating in or are planning to launch a new project/product/service etc. PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for […]

Their business diversified in the world. So Deco’s performance is influenced by the political factors. This includes the legislation, tax rate political stability. In credit crunch situation unemployment is common problem in everywhere. The governments encourage the retailer to create Job opportunity for the local people. Tests gives the opportunity for the people and also the government to reduce the level unemployment. It creates the […]

GAP of Singapore, Gillette might want to expand the shaving and personal care products in Singapore. And also in Singapore there is no competition from domestic companies as the entire GAP of Singapore is based on imports from other countries. 1 . Singapore are very competitive in nature. Singapore have a mindset of “Aka- us” which means afraid of losing out to others. Due to […]

Pestle Analysis A pestle analysis is one of the most popular and effective methods of analysing the external macroeconomic factors that could impact on a business within a specific industry. Commonly, a pestle analysis will be used alongside other analyses that focus on internal factors. The combination of the pestle analysis with other factors will allow a company to create a strategic management plan of […]