PRICING STRATEGY – CANNIBALISM AND NEW PRODUCT DEVELOPMENT – R. A. KERIN M. G. HARVEY J. T. ROTHE 1. My choice I have chosen to work on this topic for these reasons. For many years now, and mostly because of the economic crisis, a lot of« premium » and mid-range brands have to compete against low-cost ones. In order to do this, some of these […]

Functional Organizations This is the traditional type of organization. Under functional departments, employees with closely related skills and responsibilities (functions) are located in the same department. Workers in each of these functions specialized in their tasks and knowledge. For example, senior management set rules and procedures as how to transfer the sales orders into the production schedule, how the customer service deal with complaints and […]

For three people In particular, Mod IV also typified the challenges of working amid new pressures and demands. As director of HAVE Controls, one of the Building Controls Division’s four product areas, Linda Whitman was the senior marketing person for the Mod IV product line and had primary profit and loss responsibility for Mod IV. She could see the Impact a delay would have on […]

Love what you’re doing when you’re selling a product. The popular image of a salesperson as someone willing to “sell at all costs” is not the reality across the board in sales. A good salesperson loves sales, is motivated by what they’re selling, and transfers this enthusiasm and belief to the customer. Indeed, the customer is given options, including the one to walk away, in […]

Introduction – MySAP Product Lifecycle Management Formerly, enterprises used to emphasize on quality improvement, increased productivity and cost reduction. However, today, a business must deliver high quality products to customers in a timely and cost effective manner. These new industrial challenges relate to environmental concerns, globally distributed sites and shorter product life p. This is where mySAP Product Lifecycle Management (mySAP PLM) comes to rescue. mySAP […]

The Internet of Things (IoT) is often talked about as some distant future vision. Consumers dream about connected lives; journalists posture about how IoT will change the web; entrepreneurs calculate automation’s business value. Related:  So it may surprise you to learn that 451 Research found in July that  of enterprises surveyed were already using IoT technologies. By 2020 — just over three years from now — Gartner predicts, more than  connected […]

Lay’s, known as Walkers in the UK and Ireland, is the brand name for a number of crisps varieties as well as the name of the company that founded the chip brand in 1932. Over 90% of the population is familiar with the brand-name and with more than 50% of the market shares, we can definitely call them the market leader. It’s for this company […]

Micromax is an Indian consumer electronics company located in Gurgaon, Haryana, India. It is one of the leading mobile phone manufacturers in India as well as in the world. According to industry analysts, as of 2012, Micromax leads the Indian tablet market with a share of 18. 4%, ahead of Samsung and Apple, and is the third largest mobile phone vendor in terms of volume. […]

Nobody sets out to be a one-hit wonder. But too much focus on a hot product can distract a company from building the culture, operations and strategy it needs for long-term success and sustainability. When you stop and think about it, nearly every sustainable company is about more than a product or two. For example, , Apple has proven that it knows how to evolve, successfully […]

The portable oxygen cylinders are filled with liquefied oxygen. Mostly used for medical purposes or in areas with scarce or no oxygen like underwater or at high levels above the ground i.e. aerospace. Medically, oxygen gas is used in the treatment of gas poisoning, pneumonia, used as an anesthetic when mixed with nitrous oxide or administered in deficiency of oxygen [ 3 ]. Liquefied oxygen […]