ReadChapter1of Mayer‐Schönberger,Viktor,andKennethCukier(2013).BigData:ARevolutionThatWillTransformHowWeLive,Work,andThink.Prepareanswerstothequestionsbelow.Submityour individualanswersviaCanvasby9/15. We’ll have adiscussion in class on this chapter.Chapter1NOW‘Usingasampleof12,000priceobservationsthatwasobtainedby“scrapping”informationfromatravelwebsiteovera41‐dayperiod,Etzionicreatedapredictivemodelthathandeditssimulatedpassengersatidysavings….Etzioniconcludedthathe…hadtopredictwhetherthepricebeingshownwaslikelytoincreaseordecreaseinthefuture.Thatispossible,ifnoteasy,todo.Allitrequiresisanalyzingalltheticketsalesforagivenrouteandexaminingthepricespaidrelativetothenumberofdaysbeforedeparture.’(page4)Questions:1.Whatproduct/servicewouldyouliketoempiricallyunderstandthepricingmodelforsothatyougetthebestpriceasaconsumer?2.Whatdatawouldyouneedtocollectinordertobuildapredictivemodel?3.Wherecouldyoufindthenecessarydata?