The purpose of this report is to analyze the reasons for the falling demand of the company’s product by consumers; to give explanations of our understanding of the problems and recommend effective intervention strategies that will bring speedy increase in the sale of the products to improve revenue for the company. The scope of the report also covers proferring solutions to organizational lapses, administrative bottlenecks […]

On February 28th, 2005, Gillette was sold to Procter and Gamble for $57 billion. Gillette is based in Boston and was founded in 1901. It sells products in over 200 countries in 31 manufacturing plants in 14 countries. It is one of the leading manufacturing firms left in Boston. Procter and Gamble are based in Cincinnati, established in 1837 by William Procter and James Gamble […]

TERM- PAPER Lost Sales Forecast Table of Contents Introduction The Carlson Department Store suffered heavy damage when a hurricane struck on August 31, 1996. The store was closed for four months (September 1996 through December 1996) causing our sales drop to $0. The task of this report is to analyze sales in our department store in past 48 months and develop estimates of the lost […]

A template will be required for the recording and calculation of sales and commission for each branch. Head office also requires a template to analyses the sales data received from each branch. Requirements Part 1 – Branch Template A workbook template will be created that will record and calculate the sales data for each branch shown in appendix 1. (The data for each branch must […]

BTL sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having short duration. It is efficient and cost-effective for targeting a limited and specific group. It uses less conventional methods than the usual ATL channels of advertising, typically focusing on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names […]

Without awareness and traffic, your website will never be able to convert customers. On the other hand, most businesses put too much emphasis on generating traffic, and invest insufficiently in optimizing their websites for conversion.  Related:  According to , for every $92 that the average company spends to attract people, it spends just $1 to convert them. This explains the abysmal conversion rates many companies suffer from […]

Consumer Behavior MBA Sem. – III IMP Questions Unit I 1. Describe the interrelationship between consumer behavior and marketing concept. (what is marketing and societal marketing concept, embracing the marketing concept and segmentation, targeting and positioning) 2. Describe the interrelationship between marketing research, market segmentation and targeting and the development of the marketing mix for a manufacture of mobile phone. (embracing the marketing concept, utilizing […]

Republic of the Philippines BATAAN PENINSULA STATE UNIVERSITY Balanga City, Philippines COLLEGE OF INFORMATION AND COMMUNICATION TECHNOLOGY TITLE PROPOSAL Project Title: A Proposed Sales and Inventory System for Mike-Len Bakeshop Summary In business like merchandising, Sales and Inventory system plays an important role. It is used to track all the transactions made by the business and responsible for monitoring the items supplies. All the business […]

Point of purchase displays, raffles, and rewards are considered as sales promotion. Most of the companies are doing this kind of strategy in order to create consumers’ demand. This kind of technique can be directed to consumers or retailers of the product. Apparently, this strategy may get the attention of the consumers because of the rewards that they may get upon purchasing the product. Since […]

Many social media gurus would have you believe that the era of is dead and gone — but they couldn’t be more wrong. With your competitors making fewer phone calls than ever before, the phone is now a jackpot of untapped sales potential. But need to be done well, or else — quite frankly — they’re totally useless. Unfortunately, most salespeople make some pretty obvious […]