You’re personal brand’s website is an important tool where meaningful connections can be created. In order to establish yourself as an expert in your field you need great content and a strong social network like LinkedIn to share that with. How can your personal brand attract more leads and sales? It all starts with daily activity and meaningful engagement. LinkedIn is one of the top […]

Sales people are the heart of most customer relationships forged in the business world today. Most organizations are becoming increasingly customer-centric in a bid to remain competitive (Leigh & Marshall 2001). Sales people are the primary face of the organization that most customers relate with. The manner of sales strategy and approach adopted reflects on the organization as a whole. Recent evidence indicates that relationships […]

The system employed takes employee commitment into account and measures each variable of the dedication with which the employee performs his/her duty. As a result, it becomes possible for Hard Rock Cafe to evaluate the standing of the employee as an asset or a liability for the restaurant (Hard Rock Cafe Retail Sales Associate 2009). Employees working at the Hard Rock Cafe can adjust their […]

Functional Requirements: Strong strategic skills with experience in annual business planning. Strong analytical skills: syndicated data analysis ( IRI & Spins) and budget management. Post promotion analysis. Strong PC skills including MS… Leadership Development Program Acosta (Norfolk, VA) … and maintaining personal skill levels to support the use of retail communication systems (RW3) as well as basic analysis tools ( IRI Analyzer, Demographics, Excel, PowerPoint). […]

SALES PROMOTION MKT 3310 Lecture 9, 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools, and the reasons for using them. 2 Lecture format • Defining sales promotion, types of sales promotion • Strengths and weaknesses […]

Technology results computerization which has been a common part of our everyday needs in this world. Rapid advances in technology have helped to meet these demands of society. Computerization has been somehow revolutionized the modern world which ushered what we called the “Information Age”, where knowledge has become accessible and available to everyone. The proponents have witnessed its evolution, and even its enormous benefits. Due […]

When one thinks of leading multinational corporations, mature companies such as GE, IBM, and Johnson & Johnson generally leap to mind. However, in 1977, only a quarter century ago, Larry Ellison and two partners founded Oracle Corporation. Oracle, widely regarded as one of the world’s largest software developers and providers second only to Microsoft, has grown swiftly in its brief history. With fiscal year 2002 […]

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Around 600 sales people were assessed from August – November 2004 from 5 job groups within the Major Business team of the Commercial & Brands business unit of BT Retail. The main aim was to provide BT with information about the profile of good performers within the different groups in their sales force. This exercise was intended as a first step in the process of […]

The following excerpt is from Craig Simpson’s . Buy it now from  |  |  Think of the following six points as a kind of “Sales Letter Writing 101.” These are the six components that legendary ad copywriter Robert Collier believed to be the basis of every great sales letter — although it’s not necessary for them to always be presented in this order: 1. The Opening. You need to […]