The Science Behind Our Obsession With Liking Things Online
We’ve all done it: grazed through our Facebook newsfeeds and impulsively hit the like button. But beyond the fact that it’s so easy to use, what exactly is it that we find so irresistible about this tiny, seemingly innocuous function? And why are we so compelled to like people, updates and media online? According to Facebook, a like is “a way to give positive feedback or […]