How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores, their e–commerce strategies and service to accommodate the local markets and culture? Explain their approaches individually and see if there are any differences or similarities. Do you think Starbucks benefitted from the missteps by McDonalds that you will read about in your […]

Induction training is a process where a business teaches its new employees how the business works. One benefit of this is that it is a good way to provide the new staff with the general information of the business, such as health & safety, security, personnel and the departmental systems. This improves the employees’ understanding of the business, which can increase motivation in the business. […]

Starbucks’ mission is to inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time.  In the implementation of this mission, it tried to reach out to a broader clientele by opening new stores and introducing new products.  In the process, the Starbucks brand value decreased and it lost its appeal to its customers.  The reason for this is that […]

Chapter 1: Introduction 1.1 History of Coffee Evidence suggests that coffee was first discovered as a hot beverage in Eastern Africa during 11th century, in an area known today as Ethiopia. Today, coffee is a giant global industry employing more than 20 million people. This commodity ranks second only to petroleum in terms of dollars traded worldwide. With over 400 billion cups consumed every year, […]

INTRODUCTION – BACKGROUND: Supply chain management has become a hot topic over the past twenty years. Before getting into the details, we need to define what supply chain management is. Even though it has been suggested that there is little agreement on a definition for supply chain management (Burgess et al, 2006), one definition we could use could be the systemic, strategic coordination of the […]

1.0 Introduction: Market research is often conducted by various companies in order to determine its niche market position as well as to determine the direction that it must take on order to remain competitive and succeed. Variety of methods is utilized while collecting date. Quantitative market research has historically been the territory of professional researchers with backgrounds in statistics, economics or mathematics. For any company […]

Cataracts is known worldwide as one of the largest and most successful coffee shops. The green circle and mermaid symbol, that has become so well known, it can be seen in nearly every US city, and the company has ambitious plans to expand rapidly off-shore. Howard Schultz started the company in 1987 when he bought out his bosses and began expanding. Cataracts expansion, so far, […]

Strategic Human Resources Management The emergence of strategic human resources management is rooted in manpower planning but it is the work of affirming the importance of managing people effectively as well as pursuing towards more flexible and innovative in order to be able to deliver services in constantly changing environment. Most of the literature review suggested that the advantage of valuable knowledge, unique set of […]

When Howard Schultz first experienced Starbucks Coffee, Tea and Spice he was immediately smitten by the operations and business culture, and actively pursued a job with them. At that time, Starbucks Coffee, Tea and Spice was an 11 year old coffee shop with six stores in Seattle specializing in high-quality coffee beans. Starbucks Coffee, Tea and Spice desired to bring fine coffee to their customers, […]

A company’s individual organizational structure is a formal composition of task and reporting relationships that allows the company to control, coordinate, and motivate employees so a common goal can be achieved (Bateman & Snell, 2009, p. 505). Starbucks last structure is a matrix structure to maximize communication. It was implemented in 2008 to strengthen partnerships, and improve customer service. Starbucks has 4 divisions within the […]