ABSTRACT In the present age, big cities in Viet Nam are growing at a rapid pace, especially in the economics, as a result many banks are established including Bank of Agriculture and Rural Development of Vietnam. Founded on 26/03/1988, Agribank has always played the leading role in Vietnam’s economic development with 1034 correspondent banks in 95 countries and territories (since 12/2009). In the new period, […]

Contents: I. INTRODUCTION a. Brand Extension for L’OREAL II. LITERATURE REVIEW a. Ansoff Matrix b. SWOT Analysis c. BCG Matrix III. REFLECTIVE STATEMENT IV. REFERENCES Brand Extension for L’OREAL Brand extension takes place whenever a company wants to enter a new market by using the name of one of its existing brands, rather than using a new one. Especially the luxury sector takes advantage of […]

Company background Eric Aberrant Is the Inventor of Chap Scups. In 1956, Aberrant proposed the conversationally of his Idea, the first sweet with a simple ball and a stick of wood and the success was immediate, in spite of the high price. In 1 967 Aberrant created the first foreign factory in France. Salvador Dali, who in hardly one hour invented the famous yellow daisy […]

Abstract Diversity management acknowledges the reality that people are different with respect to factors such as gender, marital status, age, disability, social status, sexual orientation, personality, ethnicity, religion, and culture. If a company values diversity in its workforce, it can manage its employees in a way that creates harmony in all work practices and higher standards of collaboration and teamwork. Effective management of workplace diversity […]

What is Strategic Management and why is it critical to the success of an organization meeting its goals and mission? Strategic management is the application of the basic planning process at the highest levels of the company. Top management sets goals for the performance of the company carefully formulating, implementing and evaluating plans and strategies. It involves specifying the organization’s mission, vision and objectives, developing […]

Cola Strategic Management Model             In the business world, competition is so stiff. Global organizations are acquiring more and more knowledge-skills workers in order to meet in the continuing demands of both the market and the consumers. These organizations only have one common aim – to render the best services to their consumers while at the same time increasing their market share.             These companies […]

For any firm to succeed in its operations the compliance to industry norms is very important that is they must adhere to the rules of competition for market share within a particular industry. This always avoids unfair competition between firms in the same in the same industry. However sometimes a firm may break the industry competition norms through its policies of strategic choice in order […]

Table Of Contain Strategy The words ‘strategy’ and ‘strategic’ are well recognized and widely used in the modern business world. However, the term strategy is so widely used for different purposes that it has lost any clearly defined meaning “Despite the obvious importance of strategy, there is surprisingly little agreement on what a strategy really is. However, the fact is that behind every successful company, […]

There is a core shift in the responsibilities of the manager to the professional HR manager. Managers whose main job is HR, and who are abided in a HR department, are progressively more focusing on the broader strategic issues linked with managing people in organizations. HR managers, for instance, might be foreseeing the organization’s enduring hiring needs based on demands of company growth and proficiency […]

Contents 1)Executive Summary 2)Introduction of Company 3)External Environment 4)Company Financial Performance 5)Competitive Strategy 6)Strategic Direction of Development 7)Methods of Development 8)Conclusions and Recommendations 9)Resources 10)Appendices 1)Executive Summary This report aims to evaluate the current strategic directions followed by Virgin Atlantic. Initially we discuss the organisation’s mission statement and identify how the vision of the company is reflected though the strategic objectives. It is established at […]