Should the engineers apply ‘rhetoric strategy’ to popularized technology? Abstract Nowadays, it is common for engineers to overpromise or exaggerate the technology’s advantages while neglecting its potential disadvantages in order to get more attention and investment, which is actually a form of ‘rhetoric strategy’. In this paper, the notion of ‘rhetoric’ in term of technical field will be briefly defined, including the definition, the applying […]

Positioning Strategy By creating product, service, channel, people & image differentiation Grameenphone reach the consumer touch point more effectively & efficiently in comparing with their competitors in the highly competitive telecommunication sector. 1. Product Differentiation: Network (best, quality): Grameenphone has the largest network with the widest coverage around the country, bringing 98 percent of the population under the coverage of its network. The entire Grameenphone […]

Introduction Part A of this paper describes the reasons for selecting corporate bonds as opposed to other types of bonds. Part D defines the benchmarks for each portfolio to compare results at the end of the investment period. Part A Investing in bonds is one of the most challenging investment decisions that investors have to make. This is due to the wide variety of bonds […]

First, let me start by explaining that a lot of times executives, and some HR leadership fail to recognize that performance and potential are two completely different dynamics that get often confused when companies are trying to hire new talent or possibly promote their current talent for new roles within their organizations. In fact, today’s leaders cannot assume that their current top performers are the […]

A vast amount of information about work-related stress is readily available. After doing a preliminary search of keywords “work related stress,” I found that the National Institute of Occupational Safety and Health, the Center for Disease Control (CDC), Oxford university’s medical department, the US National Library of Medicine and the National Institute of Health all maintain sites which will be useful as sources for me. […]

Research Strategy Paper on Time Management The problem Time management refers to a variety of skills, means and methodologies adopted in order to manage & optimize one’s time to the utmost. This process includes a wide range of activities which include planning, organizing, delegating, setting goals & analysis of the spent time. Every person on earth has twenty four hours a day, seven days a […]

 “Developing a Strategy for Distribution Channel Management”      In my case assignment I will be talking about Wal-Mart, Leapfrog and Toys R Us in the toy industry. Also, why I think toy manufacturers and other vendors in the toy industry should consider joining Wal-Mart into partnership to become less competitive in the toy industry. In the research I have done with the background materials and […]

In the last few years, BestBuy has been experiencing fierce competition and has been fighting to gain dominance in the consumer electronic market. Apple, Amazon, Wal-Mart, and Target are the current competitors that are giving them the most problems. A lot of people are coming into BestBuy’s stores to try out the products and then leaving the store to buy online or at a slightly […]

McDonald’s restaurant originally started its fast-food business in San Bernardino, Californian, United State of America. The business was form by brothers, called Dick and Mac. These two brothers after they have successfully graduated from high school left their home town to California in search of white corner job. After long-term working experience in studios, they decided to come up with business ideal in fast-food. They […]

Hewlett-Packard (H-P) has been the leading IT Company with a range of products and services targeted at quality and market stability. Quality of products and services offered has been and seems to be the cutting edge for H-P’s market niche stability. Through the past years Hewlett-Packard’s top management have prided themselves in the market stability strategies success that ensured H-P’s survival through competitive business seasons. […]