Etisalat was founded in 1976. It is telecommunication service providing organization based in UAE. In 1982 it was the first telecommunications operator in the region which introduced cellular phones. Since then it is continuously expanding its businesses offer variety of services across the UAE. Etisalat services include fixed line and wireless networks. It is currently operating in 15 countries across the globe. Etisalat is 13th […]

Found in section: MWS Articles – Apple differentiation strategy We can describe Apple’s strategy in terms of product differentiation and strategic alliances Product Differentiation. Apple prides itself on its innovation. When reviewing the history of Apple, it is evident that this attitude permeated the company during its peaks of success. For instance, Apple pioneered the PDA market by introducing the Newton in 1993. Later, Apple […]

1. Complete the following table to address the creation of teams at Riordan Manufacturing. Strategy Strengths Weaknesses Clear expectation of goals Better performance and goals measurement. Does don’t speak about interactions and human relations. Channels of communications Understanding and bonding are developed which helps in building relationships. Actual performance and its achievement suffer as too much emphasis is given on relationships. Conflict Resolution Resolves problems […]

1. INTRODUCTION Johnson, Scholes and Whittington (2005, p. 9) define strategy as the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competencies with the aim of fulfilling stakeholder expectations. Strategy is therefore the long term direction of an organisation. Strategic Management can be defined as the art and science of […]

Research has indicated Vodafone UK to be the largest telecommunication firm in Europe serving approximately 191 million clients. The firm is a multinational firm that has its operations west in 26 countries. The success of the firm is one that is not ordinary especially in relation to the numerous challenges that are presented in the industry. The firm has expanded rapidly and the most essential […]

Mattel outsources its production to China through its Vendor Operations Asia (VOA), based at Hong Kong. VOA outsources to suppliers who are based at Hong Kong having their production setups in mainland China. These suppliers have the wherewithal to cut through the complex regulations and bureaucracy in China. Mattel outsources only its non core products and short life cycle products to China, which can respond […]

Global Strategy – TOYOTA Toyota Motor Corporation is one of the best leading vehicles manufacturing company in the world. It is ranked as the eighth largest company in the world and best second after GM in the category of motor vehicle production globally. Toyota Motor Corporation is a multinational company whose headquarters are in Japan. Kiichiro Toyoda established Toyota in 1937 when he started creating […]

Coca-Cola Enterprises is the largest manufacturer, distributor and marketer of non-alcoholic beverages and syrups in the world. As with many large corporations in today’s world, the company has made great strides in becoming more energy-efficient and environmentally conscious. The company’s new sustainability campaign “Deliver for Today, Inspire for Tomorrow” focuses on corporate and environmental sustainability with the goal of leading the industry in two major […]

IKEA strategy case study analysis There are few companies which manage to enter a foreign market, establish themselves and take over the market from the competitors. The major challenges which face such companies are learning the market trends and developing goodwill which will make consumers use its products as opposed to competitors’ products. There are also unique challenges which face individual markets, such as the […]

1. Executive Summary The increasing number of automakers has caused the competition becomes more intense than expected. The pure segmentation that designed in the past like premium, volume, and middle market, to name a few, is increasing blurred due to each of car brand tries to occupy all markets in order to maintain their earnings and profits. Within the fast-changing business environment like automobile industry, […]