Niche marketing is a very important marketing tool that is defined as “focusing on sub-segments or niches with distinctive traits that may seek a special combination of benefits (Kotler & Armstrong, 1997) Niche strategy or sometimes-called focus strategy is a marketing segmentation strategy that concentrates or focuses on a few target markets. Users of this strategy hope that by focusing on a few (one or […]

Manag Int Rev (2011) 51:179–192 DOI 10. 1007/s11575-011-0071-6 R e s e a R c h a Rt i c l e Effective? Global? Strategy? Implementation Structural? and? Process? Choices? Facilitating? Global? Integration? and? Coordination Attila? Yaprak? ·? Shichun? Xu? ·? Erin? Cavusgil Abstract:? 0 0 this article offers a contingency framework of global strategy implementation effectiveness on firm performance. The research question we seek […]

Mission, Vision, Values & Goals David Grusenmeyer Sr. Extension Associate, PRO-DAIRY Introduction Teams and team building efforts are popular buzzwords in today’s work environment. Bringing individuals together in the workplace and getting them to work together as an effective team is a challenge. The sports team analogy is often sighted and sought after in the workplace, but seldom achieved. What is it about successful sports […]

Companies that follow a global strategy focus on increasing profitability by reaping the benefits of cost reductions that come from experience-curve effects and location economies. That is, they are pursuing a low-cost strategy. The various activities such as production, marketing, and R&D of XYZ pursuing a global strategy are concentrated in a few favorable locations. Global companies do not tend to customize their product offering […]

Porter’s generic strategy of Low-Cost Leadership stipulates that organizational managements strive to minimize all forms of costs to the point of incurring the lowest average cost per unit as compared to the industry’s standards as well as the competitors. This strategy requires that policies are put in place to help in mitigating losses, phase out non value addition costs and focus on the per unit […]

Chapter 12 – The Strategy of International Business Key Points of the chapter Strategy – is the actions managers take to attain the goals of the business (usually to maximize value for the shareholders/stakeholders). Value Chain – The operations of the firm compose the value chain which are the series of value creating activities that occur to create value. These actions include sales, production, IT, […]

Transaction Processing Systems (used by clerical workers, sales people and customers) Knowledge Work Systems (used by middle management and professionals) Management Information Systems (used by senior management) End users require software that is easy to use but also has enough features to help them get their job done effectively. Centralisation v Decentralisation The information systems department within an organisation has responsibility for the maintenance of the IT systems and for […]

Organsations must keep ahead with changing times by adopting new emergence of employee compensation methods and Starbucks. The total compensation received by James L. Donald, at Starbucks is $ 8, 908,636 as President of North America. The compensation includes Basic pay, Bonus, Annual compensation, and other benefits. Starbucks has a huge workforce as part-time and full-time workers who may at regular intervals demand for hike […]

The concept of a la carte pricing has been used in the transportation industry for some while. There have been great stories of the success of this pricing method in some American businesses, but also the policies have failed in others such as the people express transport business. Although the basic principles of a la carte pricing have always been applied, it is only recently […]

As one of the leading tire companies globally, Michelin Group prides itself as a pioneer and a leader in tire innovation. The company has a long history of offering breakthrough solutions in terms of safety, fuel efficiency and eco-friendly products for the transportation industry. The company also prides itself with a world-class brand portfolio reknowned in the different regions and two globally recognized brands – […]