CASE: “The Success of the iPod and iPhone raises the licensing question for Apple…. Again” 1. Use the Cyclic Innovation Model figure to illustrate the innovation process in this case and provide a brief description? Apple started in 1977 when it’s first personal computer was designed by Steven Jobs and Steven Wozniak. The thing that was different about the Apple Macintosh personal computer was that […]

If you work in marketing or branding, there are very few industries where a viral video wouldn’t be ranked as an incredible accomplishment. Every time a video is uploaded, you likely obsessively check the view count for days or even weeks, while posting it to social media and sharing it as much as possible. More often than not, nothing happens — but every so often, a […]

The definition of Customer Relationship Management is providing exceptional customer service. This entails rapid responses to all customer inquiries and demonstrations of active concern for customer satisfaction. CRM is a comprehensive sales and marketing approach to building long term customer relationships and improving business performance. It is a way of helping an enterprise manage customer relationships in an organized way. For example, an enterprise might […]

Bombardier is the world’s only manufacturer of both planes and trains, it is present in more then 60 countries and is headquartered in Montreal, Canada. Both Bombardier Aerospace & Bombardier transportation employ over 70 000 and posted a revenue of over 18. 3 billion in the fiscal year ended December 31,2011. The case presents the implementation of an ERP system in Bombardier, along with all […]

Although has not become the big four retailer, Woolworths continues exhibiting attractive performance in Australia retailing industry. The success of Woolworths is due to several factors as following: Maintaining The Strengths of Main Chain Supply chain is important success factor in retailing industry. For this reason, the company continues strengthening their online stores since they believe online commerce becomes growing market especially in special occasion […]

Q1. What’s the strategy that allowed Honda to be so successful in the US market? It is a fact that Honda had experienced a remarkable success during the period from the late 50’s to the end of the 70’s. This success is a result of the strategy the company developed at that stage of its lifecycle. This strategy in principle is a technologically based strategy; […]

Apple: Success in Global Market Introduction and Company Background             Established in the State of California in 1977, Apple has been one of the leading manufacturers of personal computers and software solutions in the domestic and international market. Furthermore, Apple is deemed to be the pioneer of personal computer revolution in the 1970’s with its Apple II and then reinvented the personal computer in the […]

From sandpaper to bioelectronic ears, 3M has come a long way. 3M is a prime example of how employees can turn a dying business into a multibillion-dollar company. 3M encourages employees to create new products and explore new ideas. This management tactic allows 3M to produce over 60,000 new products each year, successfully keeping up with our constantly changing, fast-paced economy. In the last 99 […]

Pain Equals Success Emily Flores Ms. Hellerman English Comp. 101 February 11, 2013 Pain Equals Success Too much pain is never enough pain. Without pain, you truly cannot feel and enjoy real success. Jade Kat, a strong influential young woman, always strived for success. She knew with success it will create obstacles and tests to ensure one is absolutely ready for their dream. What she […]

Let’s do a little thought experiment. Imagine your greatest living icon — the person who’s living your wildest dreams of success and global impact. I’m talking the best of the best here. Now imagine you step into an elevator, and that very person walks in right next to you. It’s just you and them in that elevator — but only for 20 seconds. We all […]