1. 5(+1) Porter‘s forces. | |The threat of substitutes | | |Food retail industry at first seems easy to substitute, but in truth the large markets are the ones who state the prices in the market, | | |thus for such large chains like Tesco the threat of substitutes is low as due to high demand it manages to offer high quality products at | […]

Tesco, one of the giant retailers in the UK has 2291 stores around the world and employs 296,000 people. Tesco plc group sales excluding VAT increased by 11. 3% to  26337m. Therefore, it may seem Tesco performance was good but we will discuss in this report in details about Tesco’s profitability over the last 5 years by benchmarking it against its one of major competitors […]

An aim is something a business would like to achieve. A business may only have one aim but others may have more than one. In the private sector a business will aim to make a profit. Where as in the public sector a business would aim to make a profit where possible and also aim to meet strict expenditure targets. No matter what sector a […]

Describe two different organisations in different sectors and clearly identifying their main purpose. The organisations that are going to be in this report are Tesco as an example of a local profitable organisation and as a local non-profitable organisation The British Red Cross. Tesco Tesco was founded by Jack Cohen who first opened a market stall in the East end of London in 1919. In […]

The Marketing Function at Tescos is concerned firstly with identifying their customers’ needs and wants and then ensuring that they provide goods and services to meet those needs and wants. If Marketing fail to do this then the customers might be tempted away to other supermarkets such as Sainsbury’s. In Tescos they identify customer’s needs by setting up a survey, in this survey they would include […]

Privacy Policy of Sainsbury’s ; Tesco Tesco.com and Sainsburys.co.uk are two online sites that provide a variety of online shopping options, from groceries to insurance services. Because their transactions involve asking clients for personal information, it is important that these stores could convince clients regarding the safety and privacy of the sites. Basically, Sainsbury’s has a longer privacy policy compared to Tesco.  Although both set […]

A comparison of the performance of Tesco Plc and Sainsbury Plc, both listed on the London Stock Exchange Introduction: This report will compare Tesco Plc and Sainsbury Plc, paying close attention to selected ratios for comparison. The ratios have been chosen to show profitability, efficiency and liquidity of both companies over a three-year period. Both companies operate in the UK grocery sector, with both classed […]

Quantifiable defined in way that can be measured. Achievable they must be targets that the business can realistically meet. Some typical objectives of a business might include: To sell more of its products than a competitor. To provide more goods/services this year than it did last year. To produce a new product/service. To improve an existing product/service. Businesses have a main aim or an overall aim which is set up in their […]

Tesco like any other company has aims and objectives that they create and try to meet within a set time. Operating on such a large scale requires a clear path for overall success and to sustain market position, therefore Tesco obviously takes setting aims and objectives as a serious task. Clearly Tesco has been successful and I believe this has been through setting ‘SMART’ objectives […]

Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political, Economic, Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths […]