What are the different forms of social influence? How have they been studied by psychologists?
Introduction Social influence refers to the process where an individual adapts their behaviour, emotions, or opinions as a result of interaction with others (Raven 1965; Abrams & Hogg, 2011). From choosing which brand of washing powder to buy, to forming an opinion on political ideologies, we are susceptible and influenced by the individuals around us. This social phenomenon prevails in a variety of forms, and […]