CB U1 IP

  
6 content slides, in addition to a title and reference slide(s) for a total minimum of 8 slides 

Section I:      Company and Brand Information 
Section II: Product      Pitch Script 

This section       will optimize the perfect pitch for selling your brand. Include features       and benefits of the product.

Section III:      Cross-Selling and Promotional Opportunities 

This section       will examine and recommend 2 complementing products for your brand,       relevant to the customer’s lifestyle to build brand awareness and       loyalty. 
Develop 1       promotional campaign for selling these complementing products.

Section IV: The      Product Promise and Guarantee

The project deliverables for Section I are as follows:

Visit your      favorite store where your product is distributed, either a      brick-and-mortar (BAM) store or virtual store. 

Study the store       and the product’s return policy. 

Develop a brief      PowerPoint presentation identifying the company, the brand you selected,      and your store’s customer service policy.  

Find a       competitor, and analyze its policy. What are some of the similarities and       differences? 

The requirements for your PowerPoint presentation are as follows:

100–150 words of speaker notes per      slide 
Title and      reference slides (2 slides) 
Specifics and      explanation of store customer service and product policies for      each store (3 slides) 
Comparison of      the 2 policies (3 slides) 

1 positive       aspect about both policies 
1 negative       aspect about both policies 
1 way you would       update or change the policy for today’s customer, and why you would       choose to make that change