Paper-Develop a Crisis Media Kit to put in the Media Room for an organization (local or near your home). Make sure that the kit contains all materials needed and put it in a file folder to turn in. If you can’t get an annual report from the company, you can place a fake sheet in the folder in place of the report. You need to make up your News Release about the crisis and later you need to submit at least 2 News Briefs as updates to your company’s situation. Everyone will have the same crisis, which is that the roof of your company caved in from the weight of heavy snow during a bad snow storm. It is up to you to decide how much damage is done, the number of injuries, and how serious the injuries are.
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