Coffee Consumption in China

China’s entry into the WTO on December 11, 2001 accelerated the movement toward a market-oriented economy, open up our new markets for foreigners and invest more into foreign market,which further influences Chinese lifestyle. We can see the change from driving habit to the drinking habit. For example, China has traditionally been a tea-drinking nation. However,the global spread of coffee-houses is touching down in China, with coffee consumption increasing year after year.
It is estimated that the number could jump to 400,000 tones by 2012. The large number of consumers, which influences the coffee consumption, are returnees. As the fast pace of globalization in China, the increasing number of Chinese go to study or work abroad each year. When they return to China , they will carry on living in coffee, which they have become accustomed to. Visiting cafes and drinking coffee at breakfast is not a novelty for these consumers. One will find many Starbucks outlet on the streets of China.
Foreign ex-pats comprise another proportion of coffee consumers in China. China’s open market has attracted substantial foreign investment, which has led to rapid increase in the number of ex-pats. Shanghai’s official statistics show that the number of Taiwanese living in Shanghai for short periods (at least three months) is estimated at 230,000. The figure is expected to increase each year. Ex-pats are at the high-end of coffee consumption and are also regular patrons of cafes.

It is reported that Westerners and businessmen from Hong Kong and Taiwan represent 30% of customers at chained cafes. (1) A unique aspect of coffee usage in China is that coffee beans are also used as a medicine to treat chornic disoders such as cirrhosis of liver and gallstones. Since the Chinese have realized the medicinal value of coffee and more research is being done to produce medicines, the import of coffee beans from Brazil and Ethiopia has grown manifold in the last couple of year.

Don't use plagiarized sources. Get Your Custom Essay on
Coffee Consumption in China
For as low as $13/Page
Order Essay
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Live Chat 1 763 309 4299EmailWhatsApp

Order your essay today and save 20% with the discount code WELCOME