The main purpose of the human resources function is to recruit, select, train, and develop staff. This means finding the right people, training and developing them so they achieve their maximum potential and creating systems that achieve high levels of morale and motivation. The purpose of personnel administration is to provide and develop systems to carryout these functions and to maintain accurate personnel records as required by law. It is a legal duty for every business with employees’ and the employer’s National Insurance Contribution’s and the Statutory Sick Pay or Statutory Maternity Pay which is received by employees. Additionally, an accident book must be permanently available, for recording accidents.
MARKETING FUNCTION A typical sales and marketing department might be responsible for: Marketing research Customer care Sales promotion and advertising Preparing sales budgets and forecasts Providing support services to sales staff, credit clearance and credit control Sales administration, for example, processing orders and preparing quotations Identifying and implementing the marketing mix In order to fulfil these responsibilities, the marketing department will have to work closely with the finance, purchasing, production and transport departments.
Every business needs to be organised in order to achieve its objectives. The purpose of the administration system in a business which enables the business to function smoothly. It co-ordinates or brings together the various parts of the business so that they all work towards the same goals. The purpose of R;D is to enable an organisation to compete successfully and achieve a permanently sustainable competitive edge over its competitors by becoming more efficient and/or profitable and giving customers added value. To achieve this the activities of the R;D section could include:
Developing new products, materials and processes Creating new services Changing/improving existing products Finding new uses for products Testing products for strength, quality, safety ect Collecting, analysing and cataloguing data from worldwide research which could be of help to the business All R;D investment involves taking risks. There is no guarantee of commercial success and the majority of R;D expenditure ends in failure. Effectively combining the functions It is essential the functional areas of an organisation are combined effectively if the organisation is to meet its objectives. The best way of getting the various functions of an organisation to pull in the same direction is to create a clear set of company objectives
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