Company Description and Product

Musli Power X-tra is a unique formulation of ingredients consisting of the highest quality extracts from world’s most exotic herbs. This is one of a kind, potent and extraordinarily effective natural sex enhancer helps to increase libido (sexual desire) and works as a powerful male and female sex stimulant . Emerged in a small state of Kerala, India from, a first generation entrepreneur company kunnathu Pharmaceuticals in 2005, the product quickly and subsequently expanded to other states in India and abroad especially in the Middle East during the next 3 years.
A unique Herbal product which has no negative side effects and can be used by any age group quickly beat to the punch. The Company is now expanding the product to the international market. In the past 5 years the company’s growth rate was nearly 200% every year. At present the company is preparing to enter three international markets in Australia, Russia and The United States. Now at present Musli Power X-tra is being introduced in the Australian domestic market which was previous used to available through internet.
This reports summaries the product qualities, marketing strategies, target market user awareness, Product pricing and launch plans. Kunnath Pharmaceuticals was started by Mr. K. C. Abraham in the year 2005 to develop unique ayurvedic medicines and food suppliments. KC Abraham, a first generation entrepreneur from the Indian state of Kerala, started out as a farmer and was forced into entrepreneurship when a huge crop of ‘safed musli’ (a herb thought to reverse erectile dysfunction) found no takers.

He experimented many formulations with safed musli for efficacy and finally hit upon the formula which has nine different herbal extracts and minerals. Mr. K. C. Abraham and his small team then created Musli Power Extra, a concoction of nine Ayurvedic drugs including safed musli and followed it up with one of the loudest ad campaigns that the ayurvedic over the counter segment has seen in recent years. Musli Power X-tra, a herbal medicine, is used to boost sex drive, enhance health and treat infertility. The company follows WHO-GMP standards in production and has secured ISO 9001-2000 for quality.
The musli power Extra was introduced into Kerala state market in India and was subsequently expanded to other states in India and abroad especiallly in the Middle East during the next 3 years. Kunnath Pharmaceuticals is selling more than 20 million Musli Power Extra capsules a month. A sale of single capsule generates an income of 0. 65 AUD for the company. The Kunnathu pharmaceutical is engaged in the research, development and manufacture of high quality, result giving ayurvedic medicines and food supplements. The founder of the company Mr. K. C.
Abraham is well known in the ayurvedic world as a supplier of herbs. These herbal capsules are made from time tested herbs, which help cure various sexual dysfunctions in both males and females. Safed Musli one of the key ingradiant is also gaining increasing acceptance as a vitalizer and health-giving tonic, a curative for pre-natal and post-natal problems, a restorative for immunity-improvement and as a remedy for diabetes and arthritis. Alongside, the recent discovery of Safed Musli as a natural and safe aphrodisiac agent has also opened up new channels of application and new demand for it.