Comparison Of Aristocrat & Fortescue Companies

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Question:

Compare and Contrast the two Companies in relation to the following:

A vision or mission statement
Values of the organisation 
Corporate Social Responsibility/Sustainability
Stakeholders mentioned in their corporate statements

 
 

Answer:

Introduction

The report provides readers with a comparison in between the two companies on the basis of its vision or mission statement, Values, Corporate Social Responsibility and Stakeholders profile. A distinction between the organization vision and mission will allow in gaining a better understanding. SMART objectives will be used to evaluate the effectiveness in between two of the organizations.

Organization Overview

Aristocrat Leisure Limited

Aristocrat Leisure Limited is an ASX100 listed company. It is known as one of the world’s leading providers of gaming. The organization is licensed in 240 gaming authority and function in 90 countries. They have a team of over 3000 employees delivering outstanding outcome by forthcoming the limits of modernism, imagination and expertise. They began functioning in 1953. They have been driven by an aspiration to generate the world’s greatest gaming experience. For which they offer a diverse range of products and services. This includes electronic gaming machines, social gaming and casino management. They believe in remaining grounded at heart by remaining committed to entertaining the world(Aristocrate,2017).

 

Fortescue Metals Group

Fortescue Metals Group is one of the global leaders in the iron ore industry. The brand is recognized for its culture, novelty and industry-leading expansion of world class infrastructure and mining assets in the Pilbara, Western Australia.  The company was founded in 2003 has exposed and urbanized main iron ore deposits and build a number of important mines in the world. They are producing 165 – 170 million tonnes of iron ore per annum. Meanwhile the Company has become a full-fledged largest global iron ore producer. It is focused on its vision of becoming the safest, lowest and cost efficient and profitable iron ore producer.  The company includes four mine sites in the Pilbara(Fortescue, 2017).

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A vision or mission statement

The vision of Aristocrat Leisure Limited is “To create the world’s greatest gaming experience every day”. They understand the way in which the world is changing and implementing such changes in order to gain cutting edge.

On the other hand, the vision of Fortescue Metals Group is “to be focused on being the safest, lowest cost, most profitable iron ore producer”. For gaining competitiveness the company is expanding its operations across borders.

SMART analysis

Specific – Yes both the organizations have a specific vision. They both want to grow themselves in an effective way.  The goals are specifically been mentioned in a better way. For the purpose to gain efficiency it is important to manage the vision in a significant way.

Measurable – The goals can be measured in a manner that allow in managing the goals in an effective way. The goals can be measured in definite mean by understanding the measures. Aristocrat Leisure Limited is named as one of the most efficient way to manage the organization.

Whereas, Fortescue Metals Group has gained an effective market place by gaining better position. They are however creating safest, lowest cost, most profitable iron ore producer. The metal ore is rated as one of the most efficient iron ore in the world.

 

Achievable:  The goals set by the company are achievable and required to be managed.  The goals are achievable and vary depending upon both the condition.  The goals are achievable and depend upon various goals. The purpose of the organization is to meet the goals by gaining effectiveness.  

Fortescue Metals Group has a mission to meet the target. The target set by the company is achievable and required to be managed in a significant way. The goals are made achievable on each parameter in order to manage long-term sustainable goals.

Relevant: The goal of Aristocrat Leisure Limited is to match up with the relevancy. The purpose is to contest modernism, imagination and expertise in order to gain competency.  The vision statement is concrete and valid keeping in mind the need of changing business needs. Meanwhile for Fortescue Metals Group it is relevant to match up with the targets in order to gain relevancy in gaining success. The purpose is to match up with the upcoming changes taking place in a competitive business environment(Salib, et al 2015).

Time-bound-Both the organizations are meeting up with their targets within the permissible time limit. The vision statement of Aristocrat Leisure Limited is matching up at all parameters. This is bringing the organization close to its vision. On gaining long term sustainable objectives it is evident from a business point of view to match up with the desired goals.

Values of the organisation

The core value of Aristocrat is to employee more talented people, advanced technologies and creative brilliance. There purpose is to deliver world’s greatest gaming experience. This includes esteem, bravery, honesty and excitement. The values form to be the heart of everything they do and inspire support from business, people and communities.

On the other hand Fortescue Metals Group has value to establish effective relationship with key stakeholders. In this way they can work together to manage and create prospect for Aboriginal people, build up communities, defend the environment and make stronger efforts.

SMART Analysis

Specific: Aristocrat understands the purpose of valuing people and develops itself by creating a difference. In order to grow efficiently they are growing more prominently by marking sustainable growth and result. Fortescue understand the purpose of establishing effective relationship with key stakeholders. Both of the organization has a interest to grow in a multi-dimensional way.

Measurable: Aristocrat do understand the purpose of creating value. This has enabled the organization in gaining long-term sustainable objectives. The primary motive is to reach the goals by creation of mutual goals. Fortescue has a purpose to deliver core value by managing the value. The values are measurable in both the cases.

Achievable: Yes the value in both the cases is achievable. The goals of both the organization are similar on each parameter

Realistic: Yes, both of the organization has realistic objectives. It is possible to attain the desired objectives set by the organization in order to create difference.

Time-bound- Goals are time bound in nature and need to be delivered in a definite time-period.

Corporate Social Responsibility/Sustainability

Aristocrat Leisure Limited Commitment is to become socially responsible by incorporating ethical and sustainable business advantage by behaving in an ethical way. They are including energy efficient program with a proactive strategies to gain effective result. This includes stringent environment control and use of fuel efficient vehicle(Tai and Chuang,  2014).

On the other hand, Fortescue’s is committed to deliver positive social change by supporting Aboriginal people in the Pilbara. They are eventually promoting variety in the workplace and addressing ecological challenges. By doing so they are trying to eliminate climate change. This forms to be an important element of the Company’s Corporate Social Responsibility (CSR) strategy(Company Overview. 2017).

SMART Analysis

Specific- Aristocrat Leisure Limited has a commitment to meet up the social responsibility by providing them with assistance whereas Fortescue has a responsibility to match up with the expectation of people by overcoming different challenges.

Measurable- CSR results are tough to be measured on a long run. There are difficulties in meeting the organizational goals with the CSR.

Achievable- yes, it is important for now to meet the expectations of the people. In this way the organization is able to meet up different challenges.

Realistic- The goals are realistic and depend largely on the consistency of the organization. This will allow in meeting the objectives.

Time-bound- The goals doesn’t depend upon the time-period. It will gradually affect the individual in meeting desired objectives.

Stakeholders mentioned in their corporate statements

Aristocrat Leisure Limited has a responsibility to provide maximum satisfaction to the stakeholders. It is eventually important to match up with their expectations. In order to gain competitive advantage it is necessary to meet up with the needs as stated by the people. Their corporate statement has provided a list of people whose interest is attached with them. The overall motive is to meet up with the organizational goals in order to gain objectives(Kianto, et al 2014).

On the other hand, Fortescue has a global vision to meet the expectation of the people working with them. The primary motive is to match up with the expectation of the people by setting long term sustainable objectives. It is important to match up with the upcoming expectations of the individuals whose interest lie with the organization.

SMART Analysis

Specific – Aristocrat Leisure Limited has a responsibility to match up with the expectation of the customers. It is only possible by matching up with the specific goals. Fortescue has a broad list of stakeholders. In order to meet the goals it is evident to match up with the expectations of the people

Measurable- The goals are measurable and required a long concentration on the objectives. In order to gain effective result it is important to set goals that are measurable.

Achievable- It is tough to match up with the expectation of the people associated with the organization. There is a necessity to make several attempts in order to create a clear difference.

Realistic – The goals to certain extent are realistic and need to be measured in order to create a valid point.

Time-bound- Stakeholder satisfaction is subject to so many points. It is tough for both the organization to gain customer satisfaction (Investor, 2017).

Conclusion

To conclude, it is essential to understand the contrast in the vision or mission statement, Values, Corporate Social Responsibility and Stakeholders profile between the two companies (Aristocrat Leisure and Fortescue). Both the organizations are different in the way of carrying out the business approach but have certain similarities as well. 

 

References

Aristocrate,2017. Online. Available at: https://www.aristocrat.com/about Accessed on: 15 August 2017

Company Overview. 2017. Online. Available at:  https://fmgl.com.au/about-fortescue/company-overview/ Accessed on: 15 August 2017

Fortescue, 2017. Online. Available at: https://fmgl.com.au/community/corporate-social-responsibility/ Accessed on: 15 August 2017

Investor, 2017. Online. Available at:   https://ir.aristocrat.com/phoenix.zhtml?c=163688&p=irol-IRHome Accessed on: 15 August 2017

Kianto, A., Ritala, P., Spender, J.C. and Vanhala, M., 2014. The interaction of intellectual capital assets and knowledge management practices in organizational value creation. Journal of Intellectual Capital, 15(3), pp.362-375.

Salib, J., Sun, D., Wu, J., Wen, X. and Huang, C.C., 2015. Corporate Social Responsibility.

Tai, F.M. and Chuang, S.H., 2014. Corporate social responsibility. Ibusiness, 6(03), p.117

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