Consider the revenue results from telephone solicitations by Meals

Consider the revenue results from telephone solicitations by
Meals for the Homeless in 2011 (see Exhibit 10-2). What do you make of this?
What are some possible explanations? What questions do you have?

Exhibit 10-2

Meals for the Homeless Activity Statement For the Years Ending December 31, 2011, and December 31, 2010.

                                                                2011                            2010

Revenues and Support

Meals

Client revenue                                         $ 10,000                       $ 8,000

City revenue                                              20,000                         16,000

Shelter Counseling

Client revenue                                            1,000                           1,000

County revenue                                          10,000                         10,000

Fund Raising

Foundation grants                                       70,000                         50,000

Annual ball                                                 12,000                         11,000 

Telephone solicitation                                  25,000                         28,000

Mail solicitation                                           48,000                         45,000

Total Revenues and Support                  $196,000                     $169,000

 Expenses

Food                                                       $ 17,000                        $ 16,000

Kitchen staff                                               35,000                         33,000

Counseling staff                                          35,000                         34,000

Rent on kitchen locations                             15,000                         14,000

Administration and general                          75,000                         65,000

Bad debts                                                    4,000                           4,000

Depreciation                                               10,000                         10,000

Total Expenses                                        $191,000                     $176,000

Increase (Decrease) In Net Assets        $ 5,000                        $ (7,000)