Introduction

Research Background

MICE (Meetings, Incentives, Convention and Exhibition) are the kind of tourism industry/market that is large as well as fast growing in nature (Khan, 2015). Tourism is defined as the different kind of activities of individuals travelling as well as staying in different places that are outside the usual kind of environment for a consecutive year for both business as well as leisure purposes. There are different kinds of tourism and MICE are one such kind of tourism that is termed as the business tourism as well (Jurowski, 2015).  

Research Objectives

• To understand situations of the MICE tourism
• To analyze the different potentials along with the challenges for the further improvements in different countries
• To understand as well as analyze the major stakeholders of MICE tourism

Problem statement

MICE Tourism market is facing problems in coping up with the different changes in the technological field. MICE market has to formulate few strategies as this will help them in coping up with the technological advancements in the competitive market as well.

Research aim

The aim of the study is to analyse the different kinds of perceptions of the different meeting planners as well as the challenges along with benefits of planning as well as level of support in the tourism industry. This will help in understanding the relationship of the dependent variables of the perceptions along with the support level between the different variables that are independent in nature. The secondary purpose is to determine the relationship between the type of planned meeting as well as support of the planner for proper tourism meets in different meetings.

Research questions/hypothesis

1. How MICE tourism has developed until now in different cities in Australia?
2. What are the present situations of MICE tourism in each city of Australia?
3. Who are the main stakeholders of MICE tourism as the suppliers in Australia?
4. What are the different kinds of challenges as well as potentials of the MICE tourism in each city of Australia?

Literature Review

The particular chapter contains a proper review of the literature in the different areas such as MICE tourism in the hotel industry. According to Kuznetsova & Silcheva, (2014), the proper growth of the tourism management has been spectacular as the different destinations have realized the proper potential of the different events in order to raise the profile in the ever competing global tourism industry (ZHANG & CHU, 2016).

According to Sumithra & Mishra, (2016), tourism is defined as the different terms in the different activities that are selected by the own choice and these are undertaken outside the house environment. There are different kinds of tourism that are properly enjoyed throughout the entire world that is from sun as well as sand tourism along with cultural as well as heritage tourism. These are the different kinds of tourism that had been impacted by various changes in the entire economy (Singh & Parkash, 2016).

According to Whitfield et al., (2014), tourism is not only industry but it helps in contributing to different range of other as well as different activities. Tourism is the kind of activity that helps in engaging numerous individuals who like travelling. Tourism is the phenomenon that has huge impact on the investigation due to the impact socially as well as economically to different region or country. Furthermore there are different kinds of tourism that remain under proper investigation that included different meetings, expositions, and incentives as well as conventions tourism (MICE).

Analysis of problems of MICE tourism in Australia

MICE tourism has a specific problem that has been noticed regarding the lack of the technological advancements in the competitive market. Proper analysis has to be done in order to understand the proper requirements that are essential for MICE tourism. Proper development of the evaluation plan has to be done in order to understand the issues that are faced in order to make appropriate changes as this will help in reducing the changes in the MICE tourism (Gupta, 2017).

Methodology 

The in depth interviews has been taken with the local government as well as with the managers of the different organizations as well. This was the secondary research method that has been applied as this helped in understanding the entire concept of MICE tourism in the world. The online survey form was distributed among the different managers as well as the other authorities in the government along with 40 questions that were categorized in the different sections as well.

Findings

Therefore, it can be analyzed that lack of proper understanding regarding the different processes that are involved in the conducting of the formal meetings as well as evaluations as the proper value of the development of the quality procedure of evaluation technique. There are different techniques to use the result properly of the entire research study. The findings will help in proper development of the mechanisms in order to properly overcome the stated constraints in the MICE tourism as well as the activity practices of evaluation.

Limitations

The study has few limitations that include the different range of activities that has been interpreted by the respondents in order to construct evaluation program properly. This has huge impact on the reduced level of the entire validity that concerns the entire measurement of the formalized process of evaluation.

Conclusion

Therefore, it can BE inferred that MICE tourism has huge potential in the development of the destination in different cities in Australia. The MICE tourism helped in enhancing the tourism industry by different techniques of coping with the proper advancement in technology. The proper development as well as evaluation of the different programs helped in enhancing the change management. It can be recommended that there can be different requirement of changes that is essential in adopting proper defensible program practices of the evaluation technique. This will help in facilitating proper evaluation techniques in order to make the MICE program more effective as well as efficient inn nature in the tourism as well as hotel industry.

References

Gupta, A. (2017). Tourism an Emerging Milestone in Sustaining the Economy. Journal of Social Sciences & Multidisciplinary Management Studies, 1(1), 19-23.

Jurowski, C. (2015). Tourism in China: destinations, planning and experiences (aspects of tourism).

Khan, M. A. (2015). MICE tourism. International Journal of Multidisciplinary Research and Development, 2(4), 299-304.

Kuznetsova, O. I., & Silcheva, L. V. L. (2014). Modern mice-tourism: its organization and practical experience of the offsite seminar activity. World Applied Sciences Journal, 30(MCTT)), 64-65.

Singh, J., & Parkash, R. (2016). MICE Tourism in India: Challenges and Opportunities!. International Journal of Research and Engineering, 3(9).

Sumithra, D., & Mishra, J. M. (2016). EFFICACY OF MICE TOURISM INDUSTRY AND SUPPLY CHAIN MANAGEMENT AS AN INTEGRATED APPROACH. International Journal of Management Research and Reviews, 6(7), 894.

Whitfield, J., Dioko, L. D. A., Webber, D., & Zhang, L. (2014). Attracting convention and exhibition attendance to complex MICE venues: Emerging data from Macao. International Journal of Tourism Research, 16(2), 169-179.

ZHANG, Q., & CHU, D. (2016). The status of MICE tourism studies in China during the past 15 years. Tourism Research, 3, 011.