Assume you are the IT manager for a small business with 50 employees. The company is growing rapidly and needs to implement a new Customer Relationship Management (CRM) solution to help it more effectively and efficiently manage customer facing operations. The company needs help primarily with sales, marketing, and customer service functions, but would like the CRM system to have additional functionality they may use in the future. The CEO wants you to select an affordable, scalable, and customizable CRM solution that can grow as more employees are hired, sales grow, and customer numbers increase. The company needs to support the three key phases (acquire, enhance, and retain) of its relationship with its customers. You have been tasked to research, analyzed, and recommend, via a professional and visually rich PowerPoint Presentation, the appropriate CRM software solution the company should select to help it deal with its current and future growth.
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